The art of the 16th century meets the Depop |Red17

A month after my nineteenth birthday, one of my institute friends gave me back brownies in a brilliant red box in Fiorucci.He explained that the birthday occasion required something more beautiful than a plastic tupperware, so he had chosen this bright can box that his mother had found in a second -hand store.When he bought it more than a decade ago, his mother had assumed that it was a simple container.My friend did not know why she was so surprised by this red box adorned with two cherubs.

I quickly explained that the Fiorucci brand had begun to master social networks, with its garments, both vintage and new, with up to three digits prices.He had never bought a Fiorucci article, but he often saw ads of his collaborations with brands such as Adidas and Urban Outfitters;He had also seen his (certainly beautiful) vintage t -shirts for babies adorned with iconography of cherubs throughout Depop and Poshmark.Perhaps he was the former student of the Catholic School and the current university student without resources that were within me who could not justify the payment of 170 dollars for a sweatshirt with the same images he had seen in the prints or in the decoration of the classrooms.However, I was fascinated by the resurgence and success of Fiorucci on social networks.What story were behind a vintage brand whose angels captivated thousands of people and caused collaborations with numerous large -scale brands?How is it possible that Fiorucci has become a face brand if his articles with images of angels were easily overlooked in the second -hand store a few years before?

In 2015, British businesswoman Janie Schaeffer and her partner, Stephen, began developing business plans to revive the fashion brand after the death of the founder Elio Fiorucci;In 2017, fashion designers and enthusiasts from all over the world celebrated the official Renaissance of Fiorucci.It is not necessary to say that fans were eager to see how the angel's iconography would maintain in the current era of social networks.

The iconography of the cherub is no stranger to art or fashion.The art of the classic period of ancient Greece (around 510-323 to.C.) shows Eros (the god of love) as a young man with wings.According to Another Magazine magazine, due to Christian artists and other pagan, Egyptian and Assyrian influences of more than 2.000 years, Los Angeles have gained prominence in most of Western religious art.Within Christian art, artists have created statues of angels, stained glass, paintings, drawings and much more.

Rafael's Madonna Sistine, painted in 1512, the Virgin Mary presents a Child Jesus while two little cherubs with rosy wings and cheeks appear.The two cherubs of the Rafael picture would later become the model of the well -known Fiorucci cherub logotype.

So the iconography of Los Angeles is impregnated with thousands of years of religious and cultural history;It has a place within spirituality, mythology and art.But how have we passed from Byzantine art to an Adidas collaboration announced on Instagram?

The creation and foundation of Fiorucci in 1967 by the Italian designer Elio Fiorucci was the starting point of the eventual mass fashion movement of putting the iconography of Los Angeles in the clothes in his clothes.In 1970, Fiorucci adopted its characteristic two cherub logo and began to put it in all its products.The company was installed first in Milan, selling clothes, furniture, books and music.Later they opened a place in London and, in 1976, they crossed the Atlantic and opened the first place in the United States, in New York.When Fiorucci expanded through America, his designs and garments revolutionized the scenes of disco music, fashion and art of the 70s and 80s.

Fiorucci's premises in New York had clients like Andy Warhol and Madonna who came to see the new tendencies of the 70s night life and the city's album music.Fiorucci's exponential success in America also meant the expansion of the fashion company beyond the sale of clothing, and as a place of exhibition of legendary designers and artists such as Betsey Johnson and Keith Haring.

Although new Fiorucci stores were opened in the United States, Europe and Asia, in the mid -80s the founder ended up closing all Fiorucci premises in the United States due to problems with management.Subsequently, Fiorucci was sold to a Japanese clothing company, although Elio Fiorucci maintained creative control and direction.In 2003, Elio Fiorucci announced that it closed the original establishment of Milan, claiming that their values had changed and had "fade of fashion".

Although the popularity of the iconography of the cherubs has increased among fashion lovers of the Z generation and rapid fashion brands in the last two years, both Fiorucci and the historical iconography of Los Angeles art continue to have a great influence onMarketing of modern products.Many creators of fashionable brands and designers have used the artistic influence of the angel to create products and garments that attract people of all ages.

Hannah Valentine, a depupop's ventage seller.Louis, Missouri, believes that Los Angeles iconography is really nothing new."I think he was here all the time, evolving and changing in a way.I have seen the iconography of Los Angeles [throughout my life], from my Bratz dolls when I was younger to the purchase of my own costume today, "said Hannah."One of the Bratz dolls, Cloe, is called Angel and Bratz also took a collection called 'Bratz Rock Angelz'.So the aesthetics of Los Angeles occupied a prominent place in my childhood, and I think that many other people of my age can agree ".

In general, the clothes and memories of the early 00 have reappeared.Hannah explained: "Kidcore fashchild or what would you like to carry as a child ".It is possible that Fiorucci's recent resurgence has its origin in nostalgia.

"The cherub graph seems to be everywhere.Fiorucci was the original brand that this type of graph used in its day, "says Whitney Sanders, a depop depop seller (Iowa).As for whether the iconography of Los Angeles is only a phase of current fashion or a true testament of its prominence throughout history, Whitney believes that it is the first."I love that they have recently returned.But it seems to me that Angels's graph is a kind of fashion and that Fiorucci's hype will not remain, "he said.

But Fiorucci's rebirth goes beyond social networks.The presence of the angel's iconography in history is ancient, but continues to manifest itself in different aspects of popular fashion and culture of the 21st century.

As for me, I have felt a strange pride since I found a Fiorucci article without having to release a good amount of money for him.But my belief that I had found a rare article recently revealed as a hoax.After navigating the Fiorucci website, I discovered that almost everyone can have a Fiorucci red can box, for free.From now on, the red can box is free with any purchase, and if you are interested only by the box, it costs ten euros.(It is worth it, in my opinion).