Adidas revolutionizes with its new futuristic store concept

With a completely new and futuristic perspective, the latest Adidas 1 Utama store features a larger floor space and creative design elements to attract passers-by and customers. The new store concept was inaugurated in Malaysia and will soon be replicated around the world.

Officially opening on November 12, 2021, customers will be introduced to an enhanced store concept equipped to elevate customers' in-store shopping experience, complemented by multiple digital touchpoints to showcase a variety of Adidas merchandise. .

And with customization more popular than ever, the Adidas 1 Utama store comes with a personalized shopping experience, with a unique walkway leading from the entrance, guiding shoppers to discover the variety of running apparel and shoes , train and do different different sports.

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Offering a warm and modern look, the adidas 1 Utama store uses bronze-plated baseboards in various sizes to elevate product presentation while which adds a touch of luxury to this commercial space.

Moving into the women's zone, the latest Adidas product innovation for women: the Marimekko and Future Icon collections are instantly visible from the drop zone. Shoppers will be greeted by the flashy rainbow films in the surrounding area, and will be swayed by the curated women's collections in a modernized and authentic way.

The Adidas 1 Utama store also offers clothing, footwear and accessories for children up to 14 years of age. Representing the brand's ethos of open source and collaboration, shoppers can browse the energizing and playful LEGO and Disney collection for kids while admiring the iridescent décor and KL skyline on the wall.

The brand also evokes our goals to innovate towards the future. Inspired by the notable and iconic Adidas interior concept of the headquarters, "Back of House", the atmosphere in the Adidas Originals space is clean and contemporary.

The section features a curated range of adidas Originals products. The shoe display wall showcases iconic Adidas silhouettes like the Superstar, Stan Smith and Forum in the latest colours.

Influenced by fashion and sports culture, the men's area of ​​the Adidas 1 Utama store is designed for people who want sports to be part of their lifestyle. As the gym facilities return to operation and consumers are able to participate in outdoor sports, the new store is the ideal place to complete their necessary equipment.

A wide range of the brand's iconic graphic tees is displayed on the wall, ensuring comfort with the best innovation.

There's a strong sense of play that runs through the entire shopping experience. The basketball zone, for that matter, has been developed to be a unique identifier for the Adidas 1 Utama store. Taking inspiration from the athletes' playground, this space showcases items like basketball court flooring and signage.

In line with the opening of the new store format, the Adidas 1 Utama Store has also dedicated an off-store pop-up lounge, giving customers a taste of what they can expect to see in the store. On the other hand, it was learned that the new concept would arrive in Latin America in the coming months.