Ser padre no sólo cambió la vida de Pablo Ojea, sino la manera que tenía de ver la misma. Empezó a fijarse y a cuestionar esos pequeños detalles del día a día que hasta entonces habían pasado totalmente desapercibidos para él, como el hecho de que la moda infantil fuese un foco de segregación ―entre etiquetas, estereotipos y roles de géneros― desde el minuto cero, o incluso antes, del nacimiento de un bebé. De ese pensamiento nació Bink and Plue, una marca de moda infantil sin género para vivir sin etiquetas, capaz de romper con los moldes impuestos por la sociedad de la manera más sencilla y directa: camisetas unisex, para pequeños y mayores, con frases divertidas, transgresoras y un pantone de colores más allá del azul y rosa.

"When I was my son's dad, I was the idea of creating a place where clothes were not associated with a genre," says Pablo.At first, the search for Ojea focused on finding other consolidated firms that offer this type of alternatives and thus sell their products through their own website.After the first contact with the fashion world, and more or less a year after starting with the project, Bink and Plue would begin to fly alone, becoming a social statement itself through its individuals andFunny garments.«I thought the most cool would be to create my own brand, and it was there when the shirts were born.T -shirts made by me, with their own designs and phrases that seek to break the stereotypes, ”says the entrepreneur.

To dress and live without labels

Fashion has always been a powerful form of expression, an element capable of reflecting thoughts, social classes and even lifestyles.But that communicative factor so linked to garments and accessories puts on people - on too many occasions and inevitably - clichés and stereotypes based on social expectations associated with a single gender.Pablo Ojea wanted to break with all that universe of differences that catch children from too early ages.Thus the current collection of Unisex T -shirts, for children and adults, emerged, with messages that make them laugh and rethink the identity at the same time: «With Bink and Plue I wanted to make a whole statement of intentions, let people think of people with four words with four wordsThey are not violent, ”he explains."They are short and fun phrases, in a place of the shirt that is not even protagonist (...) and that make clear the values of the person who carries it," he adds.

Before embarking with the Bink and Plue project, Pablo dedicated all his time to his work as Copywriter (writing in the world of advertising and marketing).That innate creative ability served this entrepreneur when designing their own garments and creating fun phrases with very popote messages."I really like to create this type of messages and play a lot with words," he admits."I wanted to take that capacity to my land, which was now Bink and Plue, and give a little that approach to get people impact".The final result of all this creative process is materialized in phrases like «I don't like clichés.They are stuck to the gut »," in the Cinderella movie the bad is the screenwriter "or" the boys cry and the girls throw farts ", filling the gaps of these shirts without gender, with sizes available from3 years.