Children's clothing currently has to serve a more demanding public than ever. It has to be fun, appeal to children and adults alike, be compatible with children's sensitive skin, and protect the planet for future generations. The brands gathered here produce sustainably and ensure that children not only have fun using it, but also find a habitable Earth in the future, thanks to production in Europe and the use of certified sustainable materials.
Bobo Choses was founded in Barcelona in 2008. From fun clothes and accessories, to wacky children's books that make sense of the collections, Bobo Choses loves to tell stories in the language of children. These stories translate not only into eye-catching clothing, but also into picture books, stationery, fragrances, rugs, bags, shoes, cups and plates.
Bobo Choses produces in an old toy factory near the Mediterranean Sea, learning from the experience of local manufacturers to create products that respect the environment. In addition, it focuses its attention on the sustainability of production processes. "Protecting the environment is no longer an option, it is the key to our future," the brand said via email.
Target market: Bobo Choses creates new products and services for creative children and adults around the world who want to enjoy their lives, have fun and grow creatively in this digital age.
Distributors/Agencies: Bobo Choses is sold through 600 retailers in 45 countries around the world. The main countries are: Sweden, South Korea, France, the United Kingdom, the United States, Japan, the Netherlands, Italy, Germany, Belgium, Australia, Poland, Spain, Switzerland, Denmark and Finland. On the brand's website there is a contact form for interested retailers.
Prices (retail): T-shirts around 30 euros, pants around 30 to 75 euros.
Bebe Organic was founded in 2014 by Birgit Kadak, a mother of two and a London College of Fashion MA graduate. After her first child was diagnosed with an extremely sensitive skin condition, she searched for garments that were made from natural, eco-friendly textiles, only to find products that were synthetic and full of dangerous chemicals or, if sustainable, overly designed. simplistic.
This inspired her to design her own collection with organic materials, which eventually became the Bebe Organic brand. All the fabrics used in Bebe Organic come from Portugal. The main fabrics in the collection are organic cotton and linen, wool and recycled materials. To ensure that the materials are organic, Bebe Organic uses cotton certified by the GOTS (Global Organic Textile Standard) and the OCS (Organic Content Standard), as well as a natural dyeing process that offers a 100 percent chemical-free approach that guarantees the quality and longevity of the garments.
Target Market: Parents who want to combine style with quality and comfort. The collections are made to be worn comfortably on any occasion and can be passed down from generation to generation as they have a timeless look. "For any parent, grandparent or friend looking to purchase or offer something unique, our brand is the right choice," the brand said via email.
Distributors/Agencies: Bebe Organic is sold through distributors around the world, primarily in the United States, Asia, and Europe. It currently works with one agent in China and two in the United States. There is a contact form on the brand's website.
Prices (retail): tops between 20 and 70 euros, pants between 25 and 75 euros, jackets and coats around 100 euros.
Play Up is a clothing brand for babies and children founded in 2004 with the aim of creating a sustainable, ethical and fair option and demonstrating that it is possible to reduce the significant carbon footprint of the textile industry. All products are designed and manufactured in Portugal. From design to delivery of the final product, the concept takes an unconventional approach. Each Play Up collection represents a new chapter in which the brand collaborates with an artist and the collection is inspired by their work. To do this, he works with Portuguese artists and creatives and all the pieces are made in his factory located in a small town in the north of Portugal. This allows them to maintain great control over all stages of production and the local approach ensures that the entire production chain follows good fair trade practices.
Distributors/Agencies: Currently 95 percent of the collections are exported. Play Up is represented in 800 stores and department stores around the world, as well as its own online store. Play Up works with agents and distributors by country/territory that represent the brand. There is a contact form on the brand's website.
Target market: Babies and children from 0 months to 16 years.
Prices (retail): Prices depend on each country where it is sold and are defined based on the purchasing power of said country. Baby clothes are between 20 and 50 euros, and children's between 30 and 100 euros.
Cam Cam Copenhagen is a Danish family business founded in 2012 by married couple Sara Giese Camre and Robert Warren Paulsen. After the birth of their daughter Olivia, the couple launched themselves in search of timeless design products. The search turned out to be more difficult than expected, which led them to the creation of Cam Cam Copenhagen to offer high quality and sustainable interior design for children. Its aim is to provide a cozy and reassuring environment for babies and children, including textiles. Sustainability and durability are at the heart of the brand, from production to final product. Cam Cam Copenhagen is "one of the few brands in the industry to be certified to the following global standards for organic and sustainable production: GOTS, FSC and OCS," according to the website.
Target audience: Parents who value elegant, Scandinavian and durable design, and that have sustainability certificates.
Prices (retail): The brand offers a complete universe of products from 10 euros. The cabinets or the beds are around 1,275 euros.
Distributors/Agencies: Cam Cam Copenhagen is responsible for its own distribution.
This article was translated from German for FashionUnited.UK, and then translated and edited into Spanish by Christin Parcerisa.