Although it is a trend that has been around for more than a decade, sharing the style between mother and daughter (twinning) took off in 2020, since choosing the wardrobe and creating boards or videos for Tik-Tok became the new must of family rituals at home. (See also: The most welcoming destinations and hotels in the country for tourists) Hence, companies such as Grupo Éxito, through its own clothing brand, Arkitect, joined the wave and launched a collection in collaboration with designer Eugenia Fernández from Sincere celebrates the exuberance of the Colombian tropics through shared looks for adults and girls (dresses, t-shirts, jumpsuits, jackets and pants upholstered in colorful foliage and pleats alluding to the fauna of the Caribbean Coast).

Other ideas to surprise their mothers by sharing the style come in the form of jewellery, some olfactory ones like Sisterland, the Benetton perfume collection with three fragrances that applaud the feeling of brotherhood, and other affordable luxury ones like that of the Spanish brand Tous that has dedicated its 100 years of experience to the creation of its iconic medallions as signs of generational alliance. Those days, the jewelry house launches its campaign We are Mothers, We are Bears, which in addition to an exquisite catalog includes a tribute to the fragility and strength of motherhood. (Also: These are the preferences of Colombians when traveling).

Beauty and skin care are always in the priorities of moms. And the cosmetic houses work permanently to offer the best products. Among the latest advances is the Protinol technology, from Avon's Anew line of creams, for women aged 35 to 60 and over. It promises changes in the appearance of the skin in just two days. "It helps to increase the production of natural collagen, to restore collagen loss, favoring the elasticity and strength of the skin," say the brand's spokespersons. Moisturize, plump , firming and leaving the skin with a younger appearance, are the main benefits that the continuous use of these moisturizers brings. This innovation was developed by Avon in 2020, after extensive research in the laboratories of the University of Manchester and Avon Skin Care Institute, and is now included in the company's skin care products, such as Anew ampoules and moisturizers.

And to pamper mom throughout the month, we leave you with these delicious recipes:Easy and delicious: Meat roll with vegetablesAlso: Cinnamon cake with apricotsPractice: Mashed potato molds with salmonYou may be interested in: Greek salad, a plate of Mediterranean food

According to Wgsn's 2023 Beauty Profile Trends report, consumers “with a strong belief in positive change will prevail in the next two years. Ecological optimists choose beauty brands and products that benefit people and the planet”. This segment will be identified by animal cruelty-free products –a sentiment reinforced by the recent campaign starring the rabbit 'Ralph'–, refill ) and in general, those of responsible and conscious consumption, as Paula Perotti, founder of the e-commerce and virtual community Valorable, unifies them. With 98% of its products of Colombian origin, supplied 90% by women entrepreneurs, Valorable offers more than 1,000 articles reviewed and selected one by one, to verify and verify that they are truly sustainable, in categories such as beauty and wellness, fashion and accessories, babies and children, home, pets, stationery and gifts, among others.

On May 20, the first collection by Esteban Cortázar for Desigual will be on sale. The capsule, entitled Every day is forever, is inspired by the designer's childhood in South Beach, Miami, during the 90's. The Colombian designer, ambassador of summer and resort style, proposes a sustainable spring-summer collection based on versatile, timeless and unisex pieces with 90s cuts with graphic prints and patchwork. A celebration of the joy of living, summer and color. “Every day is forever”, he invites us to be reborn and to live.

Known as smart consumers, mothers in this category according to Wgsn "value effectiveness and efficiency, use multi-purpose products to optimize their beauty regimens and reduce waste." This attitude comes out of the cosmetic bag and invades other dimensions and spaces, such as the closet, through the choices of clothing, footwear and basic accessories and, therefore, versatile even to be at home, such as tennis shoes made of natural materials. White canvas, the emblem of the most classic sports shoes, the Superga 2750 – which since they made this fiber and vulcanized rubber the elemental equation of sports shoes– these days it stomps and climbs on a straight platform that stylizes the legs, raises a few centimeters and works with casual and other more formal looks, thanks to the cleanliness of its round toe silhouette

A very practical gift that moms will appreciate are PopSockets, the accessory that revolutionized the way we grip all mobile devices, bringing all the current fashion and design trends. Avoid falls, broken screens and tired fingers. Ideal for taking selfies, thanks to the perfect and dynamic grip. Relieves the problems that excessive cell phone use brings, such as cramps, pain and the well-known carpal tunnel syndrome. Some have Back Spin, a mechanism that allows the upper part of the button to rotate. They are at www.popsockets.co, at the new PopUp Store in Unicentro Bogotá, at Rappi, Linio, Mercado Libre and in chain stores nationwide. Falabella, Alkosto, Panamericana.

The tote bag and even the legendary Birkin and Kelly are reserved for the museum of personal luxury. These days, when mobility restrictions are relaxed and after a year of confinement at home, families seek to explore the closest and least populated natural settings. Excursions by car –as opposed to long distances by plane and its carbon emissions– demand comfort and style, being a backpack with independent compartments, secure closures to carry the PC or Tablet, and multiple organizers for the cell phone, documents and small toiletries and personal care items, as well as cotton alpine boots with traction soles, will be the ideal bets to make remote work an opportunity to escape from the city.

With the outings allowed during confinement –which did not go far from a radius of two miles (3 kilometers) from home– to take the pet to relieve itself, go to the supermarket for basic necessities or go to the ATM, wearing pajamas or loungewear, such as hooded sweatshirts, loose-fitting trousers with elasticated waistbands, and bathrobes, became normalized in public. In the European and North American markets, the trend is known as two-mile wear and has coats with shapes and textures typical of bedding (there is a coat that evokes the bedspread) to receive the home from the pizzeria and others to go to the park to smoke while the dog walks. Local labels such as Punto Blanco explore this range through practical femininity that makes utilitarian comfort the answer to changes in mothers' daily lives. For these days of transition between home and outdoors, the Easy Living line from the Antioquian label offers garments in soft, flexible and fresh fabrics that preserve the elegance of casualwear silhouettes. The neutral tones, the elements of the safari style such as the cargo pockets, the wide silhouettes and the knotted ones are essential, because they are practical, and timeless. With information from Pilar Bolívar @lavidaentenis

-Third World Rosary Mater Fatima will be prayed from Colombia- Practical steps to learn to recycle at home- Learn about these free courses from the best universities in the world

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