Leo Messi (33 years old) has made the main headlines of the national and international press in the last two days. His name is at the center of the controversy after the details of the last contract he signed with FC Barcelona and the huge figure he earns per year were revealed. But what does his wife, Antonela Roccuzzo(32), do while he pays a million-dollar salary to his account?

At the same time that the soccer star earns 380,299 euros gross per day, according to the newspaper El Mundo, Antonela works with her sister and her mother in a children's fashion business based in Argentina. This is Enfans, "a simple, colourful, creative, functional, super comfortable and universal brand for babies, boys and girls in sizes from three months to 12 years", they explain on the firm's website.

Antonela Roccuzzo started her business in 2014, two years after the birth of her firstborn, Thiago (8). As explained by her sister Paula in an interview in November 2019 with HELLO! Argentina, Messi's wife became interested in the children's fashion sector after becoming a mother and decided to start a project that some members of her family have gradually joined.

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At first his cousin Andrea Lo Manzo joined, who is in charge of the design together with Antonela's sister, who joined the team years later. In the same way, Patricia, mother of Argentina and in charge of the administration of the company. Some time later, other cousins ​​such as Luis Reyet and Silvina Colombo joined.

Leo Messi's wife, for her part, works in trends, an area she knows very well, both from her experience and from her place of residence. And it is that, beyond the interest that the children's textile sector could have generated after becoming a mother, Antonela Roccuzzo has been curious about fashion since she was very young, when she began to study Design at the Argentine Industrial Chamber of Clothing . As her sister commented during the conversation with the aforementioned magazine, "although she didn't finish her degree, she knows several things." She works in this area from Barcelona, ​​where she is attentive to European fashion and its possible adaptation in her country of origin. This was explained by her cousin in conversations with the local newspaper La Nación.

Today, both private customers and wholesalers can purchase Enfans garments through its online platform and from anywhere in Argentina. However, according to Antonela's mother, her goal is for it to also reach other countries. In fact, the firm has a wide range of garments that cover all seasons and that are intended to be functional so that they can be "used in Rosario, Barcelona or anywhere," Paula explained on one occasion. In addition, it has a hygiene and personal hygiene line that includes soaps and colognes.

Antonela's influence

Enfans not only exposes their articles on their website, but also on social networks, where they usually share the details of their pieces and brand news, in terms of products and discounts. A job that, despite her popularity for being Leo Messi's wife, Antonela does not practice on her personal Instagram profile. Although his biography has a direct link to the platform and two years ago he posted part of the campaign he did with the firm in Marbella, it is not common to see news related to his family business in his publications. Of course, its influence has become evident in the demand for the brand.

"65% of our sales are children's clothing. And it is quite a challenge to respond to this demand because in general it is always the other way around, since it is more varied to dress a girl. I don't know if because the children of Anto -Thiago, Mateo (5) and Ciro (2)- attract more public", Antonela Roccuzzo's cousin once commented to the Argentine press. However, in his own words, the success of the brand is also due to the attention to detail and its originality in terms of patterns and materials.

[More information: Messi earns 138.8 million annually, as much as the first 23 highest-paid executives on the Ibex 35]

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