Guayacos is a section in which we tell stories of the inhabitants of Guayaquil, lives that feed and make this city richer.Stories that help to know better the wood from which they are made.
Look at an object and think that it could become.That action is common from a child, his innocence and fresh imagination is what allows him to take some common and lead him to become extraordinary.This mechanism is today the main work tool of Javier Pérez, an illustrator from Guayaquil whose work is currently traded internationally.
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Step the agency where this creative works, known in networks like @Scotch tape, implies delighting a creative mosaic.Each corner houses some work or the sketches that have not yet been completely executed.However, he says that this is not his ideal space to exploit his imagination, for that he has his department.
His passion for this work has it from a very young age, not exactly as he knows it today, but the paintings, cartoons and drawings he made for his teammates to give their boyfriends or girlfriends were giving him a 'spoiler' of what would be in a future.
When he entered the university to study graphic design, he must take two subjects, one of them was artistic drawing, with which although it seems paradoxical he did not have a very good relationship."With that matter I realized that I definitely did not know how to draw, it was a disaster with the leftovers, the proportions and others.All evil, "he details.
This was the first disappointment in his career, which, however radical it may seem, led him to put aside the drawing for years.
"I do not remember when I resumed the desire to draw, I chose to work more in raised hand graphics, which I realized caught the attention at that time in social networks, and when I realized I was in search of my own style," bill.
Regarding your creative process, it can be qualified as simple or complex, depending from the perspective of whoever looks.He makes it look very simple: he sets his sight in an object of his surroundings and almost immediately occurs an idea.During the conversation he had with the express team at his agency, he established a look at a pedestal lamp and two second later it occurred to him that this object could become a flower.
That ability to 'fantasize' with common objects, which we can find around us and with which children count by nature, says it is intact at 35, in fact believes to have enhanced her over time.
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"I am always thinking what I can do or how to turn something.For example, I see a chair and think about whether you can walk or if you can transform into an animal, "he explains.
However simple it sounds, it requires ingenuity and an intuitive capacity to know when it will work or not.This set of skills more its born talent is what has led today to its work being recognized internationally.
All that maelstrom began in 2012 when he decided to open his Instagram profile."I didn't want to go up to any staff because I had no social life, so I thought about uploading what I do with my jobs," he says.
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Users of this social network began to like what he posted, but at this time Javier began looking for his own style to differentiate himself from others, until he reached what he does today: illustrations mixed with objects.
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He was publishing approximately his work for one year on this network, until he began to be contacted by design blogs that began to mention in his pages.Finally, from one moment to another and after being published in the renowned design blog of 'Colossal', in a matter of hours, his success on Instagram shot up, his followers multiplied and the 'likes' in their publications also.
Ennoticias and newspapers from other countries began to leave and contracts with foreign companies began to rain.
The first brand that contacted him was Air France by Hong Kong.The emotion he felt when he began to be quoted abroad cannot explain it with words, but says he is honored with the confidence that out -of -the -mind companies deposit in him.
From then on, everything has been work for Javier.Contracts with brands, especially European, have not stopped arriving.Among his most outstanding collaborations are those made with UNESCO, Samsung, Harvardyla National Geographic.However, he has worked with countless companies around the world.
However, the praise of his work not only comes with the contracts that are presented to him but also with the already several awards and recognitions that he has won in different competitions in which he has participated.His path in this world began with social poster, and although at the beginning it was a kind of essay and error, over time he was grabbing the rhythm to the competitions and from there the awards have rained, obtained in countries such as Mexico, Argentina and statesJoined.In 2011 it was at the top 10 worldwide in'Poster for Tomorrow '.
Of course, as the saying about "no one is a prophet in his own land".His success was not replicated in Ecuador, in fact it was not until several years of being quoted in other countries, which began to be contacted by national brands.Something that generated "a downturn".
Yes I felt sad that here in Ecuador they would not take into account my job.
Javier PérezLeaving this, his knowledge and skills not only stay with him.He has already provided in multiple occasions workshops and courses for people of all ages interested in developing their creative skills, with whom they expect "that people see that you can do incredible things with very simple things".
Now, in 2021, the experiences lived in those classes with their students gave him the idea of developing a project that allows other people to let go and reactivate his imagination.After several months of work he managed to capture that idea, accompanied by his most outstanding illustrations on an agenda for 2022, which is now available to the public, as well as a calendar of the year that is about to begin.
This product;You can find in your virtual shop store.Scotch tape.com and in the premises of the burrow, crazy wave in Mall del Sol, the islands of 'Bakanes', of the Ceibos and North Riocenter, and in the Economic Fund of Culture of Ecuador;It has creative exercises that can bring to the minds of those who acquire the imagination that seized them as a child and can also lead to reflect on other things.
What I want is to motivate the people to write, to draw, because every time I did the workshops I realized that adults are afraid to express themselves.
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After so many successes, one might think it is difficult to go further, but it's not like that for Javier.It is projected right now to the animation of its illustrations, which in fact already does, but every time it perfects it more and expects a future to be projected at festivals."My style has potential to create a stories and that this story is embodied in an animation," he says.