Handle. The Catalan company will also start with the discounts on the 24th.
SALES IN SMALL BUSINESSES "Whether we like it or not, sales start when Amacio Ortega says so"
The designer Isabel Foira is in charge of the children's clothing store Mía & Lia B.A.
Isabel Foira, manager of the children's fashion store Mía & Lía from Calle Real, she is clear that she will put the sales on June 24, the same day that the Inditex stores will inaugurate the summer discount campaign. «Whether we like it or not, the sales begin when Mr. Amancio Ortega says so. When their stores put on sales, people change their minds and start buying”, says Foira. Mía & Lía will open the campaign next Thursday, June 24, with 30% discounts, but these days it is already offering discounted prices on garments from last summer's collection that were left unsold.
"People want to open their doors and they're already wearing tracksuits to the top of their heads"
In the image, Eva Pena, manager of the women's fashion store Basileia B.A.
Eva Pena is in charge of the multi-brand women's fashion store Basileia, where the summer sales began this Thursday. "Some of the brands I work with already put them on their websites and I couldn't go behind," argues this merchant from Calle Real. Although he acknowledges that he is optimistic by nature and sometimes sees things better than they are, he believes that this time he has plenty of reasons to predict a good summer in terms of sales. "People cleaned the closets during the confinement, they want to open it and they are already in their tracksuits to the top of their heads," she says convinced.
"I'm going for the book, so I'll wait until July 1st"
Miguel Losada will start the sales in his establishment on July 1st B.A.
Miguel Losada, manager of the men's clothing store D'Miguel, is one of those who thinks that advancing the sales to anticipate those of the big firms is a mistake: «I go by the book, so I'll wait until on July 1, as was done before. June is the best month of the year, but if I put the sales now, I would lose money, because the margins are very tight and have nothing to do with those handled by the large firms. This veteran merchant still remembers when the sales were only in August: «I no longer ask for that, because it would be something unthinkable today, but I think that the discount periods would have to be regularized again and the sales should start for everyone on July 1 ».
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