RIBADAVIA

When in the midst of a global pandemic, the idea of ​​entrepreneurship seemed unthinkable, fear or uncertainty were not enough reasons to stop the launch of NG Baby. In June 2020, Nicole González decided to start an adventure that has not stopped growing since then. "During confinement, and about to finish my studies as a designer, ideas began to come to me," she says. This brand could be defined with three words: work, effort and illusion. At just 24 years old, Nicole has gone from selling products on Instagram to having her own online store. Positioning itself in a market without a physical location was complicated. “It is more difficult to make yourself known. It is also true that a physical store limits you to a specific area. The online issue seems broader to me. From my point of view, I think that the ideal is to combine both things». Good luck with the project!

NG Baby is an online store specializing in clothing and accessories for the smallest of the house. They are handmade and, most of them, customizable. "It's a key point of the brand," says Nicole. It also has a gift section, where those interested can buy baskets or diaper cakes that can also be personalized. NG Baby, in addition to textiles and accessories, offers Christmas-type sheets or decorations for celebrations, such as birthdays.

Nicole González set up a small workshop in a room in her house and the pandemic was not an impediment for her. Her mobility restrictions limited her ability to travel to buy some materials. She would like to be able to have a physical store and, in addition, expand the workforce: "I recognize that many times I have help from my partner."