Shein's app surpasses Amazon, Zara and H&M in downloads in the US.
In October 2020, Shein became the world's largest online-only fashion company in sales of private label products, according to data from Euromonitor International.
Zara and H&M are Shein's direct competitors, although the first two sell both online and in physical stores. Thus, it would be the British fast fashion retailers Boohoo and ASOS that would compete with the Chinese online fashion giant.
Shein becomes the most downloaded app in the US in the midst of the pandemic
In the first half of this year alone, the Shein app accumulated more than 81 million downloads worldwide . In mid-May, it surpassed Amazon as the most installed shopping app in the United States on the App Store and Google Play combined, according to analytics firms App Annie and Sensor Tower. Bloomberg data indicates that in May of last year, the Shein application became the most downloaded application both in the United States and worldwide.
On May 11, Shein became the top shopping app on Android by new downloads in the US. Six days later, it also ranked first on iOS, according to App Annie. It briefly topped the Android chart in late April and rose to number one on the App Store chart, which measures a combination of downloads, speed and a few other signals to determine ranks, according to Tech Crunch.
While Amazon is back to being number one, “daily installs between the two apps since then have remained largely close,” noted Sensor Tower's Craig Chapple. Chapple added that in recent months, Shein has "really come on the scene" and that "everyone wants to [know] everything they can about Shein."
Shein offers women's clothing in sizes from XS to 5XL, as well as men's and children's clothing, makeup, technology, and accessories for pets and décor. Present in 220 markets, the company is one of the most valuable private companies in China. In fact, a year ago, Shein's valuation was $15 billion, according to PitchBook. By this summer, its value would have doubled, according to CNN Business. Revenue reached $10 billion in June, according to Bloomberg.
