Salir de las firmas conocidas como fast fashion y encontrar marcas de ropa para niños con diseños exclusivos y que miren más allá de la estética no siempre es tarea fácil. La preocupación por el impacto medioambiental de las prendas y el modo en que son concebidas ha ganado fuerza en los últimos años, siendo uno de los factores a tener en cuenta a la hora de invertir en moda. Sin embargo, las firmas más populares en el ámbito infantil todavía no cuentan con una apuesta fuerte en términos de sostenibilidad. En este contexto, Isabela García Moreno y Leticia Gisbert Santillana deciden emprender con un proyecto que ofrezca una respuesta a esa necesidad de comprar ropa para niños con opciones de diseños sin género, una estética que escape de lo tradicional y que ponga el compromiso con la producción consciente en primer plano. En este contexto nace Minimalittle Stores, el primer market place de moda infantil sostenible en España.

"We want to offer a more avant -garde quality fashion for an audience that you like to innovate and lead trends and above all, for those who seek a sustainable and design alternative beyond the Fast Fashion," says Leticia and Isabela, promoters of this Project.Thus, Minimalittle Stores is presented as a sustainable children's fashion concept for children from 0 to 8 years, with a careful selection of children's brands for children from all over the world.

The project was born in 2020 as an alternative to traditional children's fashion in our country.In this way, the different firms that are offered on their online platform share not only the value of sustainability, but a commitment to offer high quality garments and timeless design, and are defined by the same minimalist aesthetic with winks to the Scandinavian design.In addition, from Minimalittle they make a strong commitment to firms that support those values that reflect the needs of current families, such as Genderless fashion, based on neutral gender garments that transcend stereotypes;or timelessness, which materializes through closet basics that break with the traditional fashion calendar.

Another of Minimalittle Stores strengths is the service they offer to consumers.They make available to the public a 24 -hour customer service premium service, through What'Sapp;Shipments are made in 24 hours nationwide and, in addition, offer door -to -door returns.Finally, they have a private sales service with prior appointment in their showroom.

But the project of Leticia and Isabela is not just a Market Place of children's clothing.Its online platform has a journal that collects editorial content of all kinds: from interviews with art characters to articles about the latest trends in children's fashion, going through travel guides and recommendations of family plans.Minimalittle is, in short, a place to be digital where to find clothes and inspiration that adapts to the needs of the little ones and the values of today's society.