The Saler shopping center (Valencia) has witnessed these days the last great launch by Juan Roig or, rather, the last center from which the next Lanzadera projects will be presented, the space for innovation by the owner of Mercadona. And it is that as if it were a supermarket, this new 450-square-meter premises will offer different ideas in order to see how they fit in with potential customers.

Juan Roig's startup incubator, with which the businessman encourages innovative development and work on future revolutionary projects, has gone a step further to capture the attention of users. Lanzadera Market is the space located on floor 0 of Saler that until January 15 will offer different ideas with the sole purpose of selling to users who want to try these advances.

Very focused on the world of cosmetics , fashion , organic food or accessories , during these two months all the products offered there can be tried and bought, as well as workshops for children. Among the latter, the creation of candles, decoration with cookies for the Christmas tree or makeup stands out.

Among the already confirmed brands that will be in Saler these days, it is worth mentioning pop-ups such as Saigu, Kaf Cosméticos or Feelit, in personal care, Timpers, Brava Fabrics, Clotsy Brand or Tuilus, in fashion, In the boat or Smileat, in food, and Flamingueo, Vintage TTS, Natyal, Ritta Piperita or Rosita Vientos, in accessories.

For their part, it will be the founders of these firms who will deal directly with the client, in order to know the point of view directly and offer close treatment in the sale. Some potential consumers who will enter Lanzadera Market for free and only having to previously register at the Saler Customer Service point or on the shopping center's website.

With life since 2013, Lanzadera has supported more than 800 startups in this time, providing more than 20 million euros in loans. In addition, as a link with the investment world, external aid to these companies is estimated at around 350 million euros and the creation of almost 5,500 jobs. An accelerator that will continue to grow, but this time from a physical store as if it were Mercadona itself.