This Mexican app for the sale of second-hand clothing forecasts a growth of 150%

The confinement at home has caused Go Trendier, the Mexican 'app' to sell second-hand women's clothing, accessories and shoes, to have its best year in the history of its operation. The expected growth for this year is 150%, according to Marine Hirsch, manager for GoTrendier's Mexico division.

“In four years of operation we reached one million garments and this year alone we are going to sell 900,000 garments, we are going to do in one year what we did in four because trust has accelerated our sales phenomenally plus a campaign on TV that we did,” Hirsch said in an interview.

The start-up began operating in May 2016 in Mexico and Colombia. It has registered about 3.5 million users, of which the vast majority are in Mexico; however, they are still looking to attract more users in this country – with an opportunity of more than 50 million women.

Read: Second-hand clothing, a market of 4,300 million dollars a year

“We took advantage of the fact that people were at home to launch a television campaign that we were already planning to do as part of our strategy because there are still more than 50 million women who don't know us. The opportunity is enormous and it made a lot of sense for our growth, in addition to the fact that we have to communicate and educate, because unfortunately second-hand buying is still not very democratized or very common in Mexico since it still suffers from a strong stigma,” he added. Hirsch in interview.

“So in five years it is a market that will more than double and it is a market that will pass the market again, it will be stronger.In Mexico, retail fell 60% in phase 2 of Covid-19 while In the same phase we grew 40%, there you see that if the stores are closed they can only buy online, but they don't want to go out either, and taking care of ourselves digital has tremendously boosted the consumption of digital fashion”, Hirsch pointed out.

In addition to GoTrendier, there are other applications, however, they are more oriented towards brand or premium clothing such as Troquer, so there is no direct competition.

Due to the pandemic, companies are looking for cheaper sales options, highlighting promotions such as Coppel's recent announcement that it is testing a new format of branded clothing stores with lower prices called 'Fashion Market' as part of its strategy to respond to new consumption habits.

33% of Mexican users increased their online purchases during confinement, according to a new study carried out by Linio and the research firm Kantar within the framework of the Marketplace Anniversary.

“Regarding the means of payment, although on average 51% of Latin Americans now prefer to pay with credit cards and mobile apps instead of cash, in Mexico this figure reaches 46% and accounts for a habit that it will continue to grow, since 57% of them affirm that after isolation they will continue to use electronic payment alternatives, ”says the study.

Regarding their consumption routines, the most searched categories are: clothing, technology, footwear, household items and beauty items.

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