El Servicio Nacional del Consumidor (Sernac) realizó un estudio, de carácter exploratorio, acerca de las políticas de tallaje femenino utilizadas por las principales empresas que comercializan ropa en Chile.

To make this first diagnosis, the Sernac officiated eleven companies in 2021, of which the crown, Falabella, Family Shop, Fashion’s Park, Hites, Kliper, Surprice, La Polar, Paris, Ripley, Tricot and Zara stores are derived.In addition, the Shein, Aliexpress, Asos and Wish platforms reviewed as an international reference.

The need to carry out this analysis arose, among other elements, from the results of the “Women and Consumption” survey developed by the same organism, in which women mentioned as a problem, the existence of different standards in theSizes, because they feel discriminated against in commerce and not considered by companies in their needs.

Main findings

Of the answers, it can be concluded that only four companies, that is, 33.33%, have some study or record of the anthropometric profile of the consumer.While 75 % admitted that it does not carry a record of changes, returns or claims with respect to garments.

When analyzing by type of garment, in the case of jeans and dresses, one third of the companies consulted indicated that these garments have information on equivalences of the sizes;While, in the case of shirts, 41.7 % said they have information or equivalence table.

Regarding the standardization of the sizes they sell, 50% said their sizes are highly standardized, 8.3% indicated to be quite standardized, while 41.7% considered a "moderate" criterion.

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However, when consulted by the existence of an equivalence table of its sizes, 58.3% admitted not to have this antecedent, while 16.7% said they had some table for each of its brands.25% pointed out that only some of their brands have these tables.

When analyzing if stores have sizes for products with ends, 50% indicated that they have plus size sizes;25% said they have both (Plus and Mini Size);While, the other 25% recognized that they do not have any.That is, it is more likely to find a large size to a small size in national trade, since, 75% reported having large sizes and only 25% with small sizes.

Different measures

On the other hand, the analysis concluded that there is disparity of measures for the same size and type of garment, between the different brands and shops.

In the case of jeans, the greatest differences were found on average.To the waist measure for the sizes "S" and "L" differences of 23.84% and 22.96% were detected, respectively, between the average and the size of greater and smaller size found.

As for the differences between one size and another of jeans, the most relevant findings were detected in the waist and hip measures between the sizes "m" and "L", where it varied at 8.4 cm and 7.0 cmrespectively by increasing size.While the difference from moving from a "s" size to an "m" borders the 4 cm.

In the case of dresses, the largest differences, on average, were found in the sizes "XL", to the chest measure (35.56 %) and waist (30.79 %).

In the case of t -shirts, the greatest differences were identified in the long and chest measurement, which can be rather related to the design or style of each garment.

Study reactions

After acquaintances of the diagnosis, Lucas del Villar, national director of Sernac, said that “for consumers, the theme of sizes is not only a matter of consumption, but it can also have impacts on their self -esteem, as they collectOur surveys.For them it will be important to know that a size S, M, L, XL, is the same in all shops and responds to the particularities of our country.It will also favor that there are more alternatives. ”

For its part, the Minister of Women and Gender Equity, Mónica Zalaquett, said that “as a society we must move towards the elimination of stereotypes that arise from the idealization of the body.It is time to generate a necessary cultural change and that the sizes, mainly in the female costumes, stop fixing according to measures that often do not fit with the physiognomy of the women of our country.This may have consequences on self -esteem and violates the right we all have to live a life free of discrimination. ”

Finally, the authority made a request to those who have an active participation in the sale of clothing.“We make a special call to the private sector to commit to the standardization of carving, which will undoubtedEverything will generate an impact on so many Chileans who today feel affected in their mental health. ”