"Instagrammers" prefer to open their Human Society store in Vigo rather than in Tokyo

The voice of Galicia

Vigo

Two self -taught partners set up a store on Progreso Street to promote t -shirts and sweatshirts that sell around the world

Neither New York nor Tokyo.Vigo. Los Instagrammers vigueses Miguel Alejandro Albeja Brunner, de 22 años, y David Ricardo Rivas Blanco, de 21, se dedican a diseñar camisetas que venden por todo el mundo y tuvieron un dilema: ¿Abrir su tienda de diseño de ropa en Tokio o enVigo? EligieronVigo.Tomorrow, Friday, they will inaugurate their Human Society store on Progreso Street, in front of the crossing of Velázquez Moreno.It is another business opening in the city center after one year of the pandemic.

Both designers accumulate 137.000 followers around the world on your Instagram account, @humansocietyco. Miguel Alejandro Brunner explica las razones de elegirVigo frente a Tokio. «La decisión de abrir una tienda enVigo se debe tanto a la ilusión de crecer en la ciudad natal de esta marca como a la situación actual que dificulta el negocio en el extranjero, siendo a la vez una oportunidad para ganar experiencia y rodaje en el mundo de la venta física», aclara.However, they will maintain the plans of human society to initiate the expansion of physical stores by cities such as Tokyo, Paris or Milan.

These are two self -taught who contact multi -brand retail stores from around the world to sell them the clothes they design and produce.They are sent by mail.Help them in the packaging Víctor Pena Vázquez, vigus 18 years.

«We make the designs with elements of pop culture, sometimes we have illustrators or tattoo artists to make the graphics, other times we take them from old magazines or directly made by us.We have inspiration especially from Japanese pop and Korean and Japanese urban fashion, wide cuts and extravagant clothing, ”says Brunner.

"Our day to day changed drastically due to COVID, preventing us from traveling as previously to do business".He mentions trips to cities like Hong Kong and Tokyo or countries like South Korea.His life before pandemic was a continuous trip."We dedicate our working days to the growth of the brand both in our online sale and in the network of retailers with which we work," he says.He mentions some of the most prominent in Europe as Selfridges, in the United Kingdom, Luisaviaroma, in Italy, or Helen Marlen, in Ukraine.

Both Miguel Alejandro Brunner and David Rivas Blanco have control and management of the company's management.They are responsible for the distribution of the stock, the creation of designs and the performance of social networks.Precisely, yesterday afternoon they ordered the warehouse and the store, where they will sell their Asian pop shirts.

Both young people point out that they have worked in Selfridges (London), Luisaviaroma (Florencia), Good Times (Dubai), Premium (Tenerife), UNFOLOW (Tokyo), Home (Wakayama, Japan), Stitch (Luxembourg), Stitch, AitSevene and Reflect (Saudi Arabia), Due Universo (regret, Italy), Drake's (Amsterdam), Comrade (Hong Kong) and Helem Marlem (Ukraine).

"We are still aware of a few more to start working in other locations, such as China, Israel, France, Qatar and Kuwai," says Brunner.

Their designs are characterized by having a manga style accompanied by ironic, humorous or tragicomic phrases.On the back of a hunter you see the face of an Asian girl crying with the phrase: "Sorry, you are not special" ("I'm sorry, you are not special") or a heart that contains this phrase: "not you" ( "You do not").Or "I'm not alone but I feel lonely".Another sweatshirt is adorned with the motto in English: "Bad habits make my life more fun".There are also references to the health of the planet and the need to get out of that "hell".

© Copyright La Voz de Galicia S.A.Polygon of Sabón, Arteixo, A Coruña (Spain) registered in the Mercantile Registry of A Coruña in volume 2438 of the file, general section, to folios 91 and following, sheet C-2141.CIF: A-15000649.