Jasive Fernández is originally from Guadalajara, Jalisco, a fashion designer and businesswoman who, with her unique designs and the personal touch of Guadalajara, has managed to conquer several countries.

In October 2020, she launched her collection of dresses and pajamas with comfortable and feminine designs that she called “Jasive”, which is linked to the Spanish brand Niza where she Jasive is a partner and International Director.

Garments designed and made in Mexico that are timeless to contribute to the environment, in addition to generating employment.

Jasive describes herself as a woman with an entrepreneurial vision, with a social conscience and a continuous search for innovation in business strategies.

In an interview with El Occidental , Jasive Fernández tells us how her love for her fashion was born, what her collection is about and where she wants to go with her designs.

“I have a degree in business administration and I have a master's degree in business administration and management, but the taste for fashion comes from a very young age because my grandmother was a designer, my mother was also related to fashion, my great-grandmother had a clothing factory ...so I grew up with all female entrepreneurs within industry and fashion. I feel it is part of me because I grew up with it and that's how the taste for clothing design was born”, commented Jasive.

“Fashion combined with business is the perfect combination and that has helped me create several international projects, despite my business I always had a fashion project as a hobby, designing, I made some designs and sold them, then I saw a recognized brand of fashion called Niza, which I contacted to propose bringing the brand to Mexico and they accepted and I brought this brand first as a representative, then as a designer to adapt to Latin fashion and now I am the director of the Niza brand," she added. Fernandez.

The brands' products can be purchased online through http://www.jasive.com, in addition to those of Liverpool and Sears.

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