Gloria Salgado Madrid

Fendi team meeting in the firm's study in Rome.Suddenly, all women sitting around the board table remain silent observing their phones.Kim Jones, creative director of the firm, repairs stunned on the scene.«They told me that they were waiting for the launch of the new skim collection.That was when I thought: let's do something together, ”says Jones about how the idea of collaboration with the Molding Clothing brand that Kim Kardashian founded in 2019 was born in 2019.

The Fendi X Skims collection, which will go on sale on Tuesday and has its own website, links the aesthetic codes of the respective brands to create a capsule closet for modern women.Interestingly, it is based on a sketches of a archive collection of the Italian luxury firm presented for the first time by Karl Lagerfeld in 1979, which placed the spotlight in twisted tube, pop colors and tight girdles.

A proposal that fits with the type of garments made.

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"My fendi tries to create something for each woman, every different form, and that is also something of the heart of Skims," explains Jones before enhancing the values of his last collaborator."Kim Kardashian is doing a lot to celebrate inclusion, including his admirable work with social justice in the United States, and as a working woman with a family, he constantly strives to do the best he can".

Roman aesthetics

What can be found in the collection?Silhouettes adjusted to the materialized form in velvet designed for support, while a degraded series of neutral tones bathe leather dresses that are inspired by Roman aesthetics to offer a statutory transformation.The striking colored costume saturates the beach clothes and contemporary molding, while a fendi x skims hybrid logo appears in a reversible t -shirt tight to the skin, engraved in relief in knit garments, printed in underwear and stockings, or written inGreat in recycled nylon sportswear.

Regarding the accessories, an outstanding variety of bright Fendi icons appear along with neutral tones, from the desired Peekaboo and Fendi First bags to the new Baguette Chain and the Sunshine Shopper with the FF logo in three dimensions, also available in their versionsMini and Nano.Footwear is also immersed in the universe created by both Kim, with a hiking sandal.

Logomania on all sides, as Jones like, as he demonstrated in his recent collaboration with Versace, where the logos set the vast majority of the pieces presented at Milan Fashion Week in a show full of supermodels of all thetimes, such as Kate Moss, Naomi Campbell, Amber Valletta or the Spanish Esther Cañadas.On this occasion, it is enough and left over with Kardashian doing the designer and model in a campaign orchestrated by the prestigious photographer Steven Meisel.