Lidl has known how to play its cards with the different lines of its large bazaar. Although with that of fashion, especially in the female sphere, her image was not exactly positive.

Most of Esmara's garments, her brand for her textiles, barely reach XL sizes for women's clothing, something that did not sit very well with fans with more than that.

In line with Mango's movement, which has recently included the large-size Violeta collection in its general catalogue, Lidl is making a move and joining this trend that they call 'inclusive'.

Of course, instead of expanding the sizes of the most requested garments, the German distribution chain chooses to present different models.

The brands with which Lidl works in this marketing and strategy action are, in addition to Esmara, Livergy and TopMove, the other 2 ranges of textile articles that it offers.

a meager offer

For now, the most comfortable clothing collection, as the supermarket chain has called the campaign, is only available for online purchase.

In your favour, the return costs, which are free within the first 30 days after purchase.

As is tradition in the German firm, the prices of the products are very competitive: none of the garments exceeds 10 euros.

Although it has not yet reached the Lidl stores in Spain, there are some items that have already sold out online, such as the shoulder bags or one of the shorts models.

As usual in the distribution chain, this stock is replenished with the item destined for the stores, so if you are interested in any of them, it is advisable not to wait beyond August 19, the scheduled date for the store to open. sale in establishments.

2 garments only for women and 3 for men

The Moda Esmara campaign for sizes M to 4XL, which excludes the slimmest models from its models, consists of only 2 garments for women and 3 for men.

In the women's section, Lidl offers a sleeveless round neck lace blouse for 5.99 euros per unit, and is available in 3 finishes: turquoise, black, and a print.

The line is closed by summer trousers with narrow cut hems in two shades of blue with an elastic waist for 7.99 euros.

Within Lidl's catalog of large-size men's clothing, you can buy any of the 2 short-sleeved T-shirt models online for 3.99 euros each, dress-style shorts with side and back pockets that cost 8.99 euros , and a classic men's sweatpants, also available only in 2 tones, gray and black, at the price of 7.99 euros.