A expected news, but that has copied headlines worldwide.Marta Ortega has happened on Tuesday to Pablo Isla as president of Inditex.Amancio Ortega's daughter will hold this position as of April after the island's resignation.

This will do, as some have pointed out, that a millennial - 37 years old - occupies for the first time the presidency of an Ibex 35 company.And not any one, but the one with the greatest stock capitalization of the group.

This relay was already suggested with the interview that Ortega granted last September to Wall Street Journal Magazine, in which island already dropped that he was going to step forward in the company, although she did not affirm him in any moment.

"You never know the future and I am open to it.But to be honest, I would like to be close to the product.I think it's what my father always did, ”Ortega said in the publication.Although he was open to possible changes: "I will always be where the company needs me more".

That provision towards the company did it from a functional position since, until now, Ortega had not held any executive position, nor had she been president of any subsidiary or member of the Council not even general director of the department.

Until now, Amancio Ortega's daughter contributed to the supervision of the design and merchandise of women's women's clothing and managed the brand image, in part it is its responsibility to change Zara's logo in 2019.In addition, in that same interview he said that the first thing he did every morning at the headquarters of Arteixo (A Coruña) was to meet the financial director, Miguel Díaz, and other executives of the firm to analyze sales globally.

However, with the same philosophy and the same soul as his father, Ortega began playing all the departments of the company.And that included folding garments, organizing stock, picking orders and ordering shelves from a Zara store in London.

"The first week I thought I would not survive.But then, you develop a kind of store addiction.Some people never want to get out of there.It is the company's heart, ”he said in the aforementioned interview.In that establishment, where he was a "more shopwriter" was not recognized by his companions as "the boss's daughter".

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From there he went through the Finance, Accounting, Sales and Design Departments both in Arteixo and Shangái, Paris and London.

Everything he touches turns to gold

Beyond what he has played within the company, Ortega has become the personified flagship of Inditex and, specifically, Zara.

The Galician has become a walking mannequin of the firm's garments and, in fact, many of those that will be launched later in stores before anyone else.When they go on sale, they run out in just hours.

The strategy has been following her since July 2018 when she looked on a visit to Casas Novas.

From then on he has repeated that same strategy, including last September when he wore a light MIDI dress with several superimposed layers in the parade of his father-in-law Roberto Torretta at the Mercedes-Benz Fashion Week Madrid.It was unknown where it was, but a few days later it was put on sale in Zara.And he was exhausted again.

In fact, there are many publications like Hello!who have talked about Zara even taking her clothes with her wedding suit designed by Valentino in 2018 as inspiration.

To Ortega, Inditex comes from crib, and being an ambassador of the brand unintentionally also.When I was little, a friend asked him why she always wore Zara to what she replied that she did not know the brand: "Ah, yes?Is that the brand?My mother buys everything ".At that time, Ortega said that his parents were traveling a lot and that they worked in the fashion world.Now, the one in command is her.

Marta Ortega is Zara's best ambassador

Marina Prats

Life and Trends editor, Huffpost