Old Navy is one of the brands operated by GAP clothing retailer, INC.company that had sales for approximate value of 13,800 million dollars in 2020.To close that same year, the retailer registered an increase in income of 13 percent, because confinement encouraged consumers to buy online "comfortable" clothing to "stay at home" which impulse the demand for theLow Cost Old Navy brand.

Today, under the premise that for American women, buying an elegant outfit in extra sizes can extremely difficult, Old Navy seeks to take advantage of that opportunity and break some inclusion barriers that have existed for generations.The fast fashion retailer will offer sizes 0-28 / XS-4X for all women's styles in their stores.The proposal will also have a presence on its website where it will create a unique destination for all Plus Size models.

However, in its 1,200 stores it will also reorganize its merchandising so that customers looking for large sizes are not aimed at a separate area, to the bottom of the store as it is usually.It makes relevance that even for your exhibition the points of sale will soon have mannequins with extra -long sizes complexion.Although Old Navy has offered large sizes for years, this new offer will imply a bolder inventory bold range.

“When we began to understand the opportunity here, we realized a few years ago that we were not doing enough to really think about the inclusion of size and how demography is changing in the USA.UU.”Said Old Navy executive director Nancy Green, in an interview cited by the CNBC."I have relatives who use large sizes and I can't buy them," Green added."And purchases are social.It is something that people want to do together ".

Old Navy's offer arises at a time when the demand for the Plus Size category has shot

Old Navy's investments occur when the large -scale clothing category is experiencing growth, partly due to the increase in obesity rate.Centers for disease control and prevention report that only 73.6 percent of all American adults over 20 are overweight, and average woman uses a size from 16 to 18.

For its part, in Mexico, overweight and obesity have tripled in the last two decades, in a country where 75.2 percent of the adult population suffers from this other epidemic, according to the latest National Health and Nutrition Survey(Ensenut).Currently, confinement and uncertainty caused by pandemic have left their mark on the Mexican scale.

An an average of 8.5 extra kilograms and an increase in overweight and obesity indices, according to experts and reports consulted, is the invoice that Mexicans will pay for these months of red and orange traffic lights, where losses accumulate, problems, problemseconomic and stress.The fashion industry does not strictly define the category of large sizes, but several retailers put anything above the certain size limit in this segment.

The inclusion gap is still wide, recently Nike used the image of the influencer Herly RG in his “do something new” campaign to promote his sportswear line and unleashed comments like “Nike does not want me healthy” and “because if it is surprisedWhen Nike sponsored athletes and examples of life ... not apologies to the metabolic syndrome.Anyway…".