27 02
Stereotypes in haute couture and advertising: sexy image and victim to diverse women

Art and business, at the same time,

the world of fashion and haute couture

It gets into our lives by many means.

Even though we can never buy each other

one of those models,

to what extent it influences us.

It is that the woman, in this case,

differentiate that this is

an advertising image and it is not reality,

but that's tricky.

When repeated over and over again,

becomes internalized within the subconscious.

It can be a perfect channel

to convey stereotypes.

Is it plotted differently?

the image of men and women?

It is very different from how the woman is shown,

as shown to man.

The man

has a lot more freedom

when it comes to expressing yourself with your body

and with his way of being in the world.

That the woman,

that you always have to show

that perfection.

From the bustle and the corset

even the skirt was in fashion,

fashion has even come

to hinder

women's movements.

Is it over yet

that trend?

We can go to the newspaper library

and see how many campaigns there are,

showing the woman

in ridiculous poses.

And there are very famous campaigns

in which women are humiliated.

He shows up in rather pathetic situations.

In the middle of Paris Fashion Week,

an advertising campaign for the firm,

has created

a strong controversy in France.

The causes are two photographs

than many French

consider degrading to women.

Because of the postures in which the models appear.

Some even say

that incite rape.

It is very important to pay attention to fashion,

because it looks like it's not advertising

and it doesn't seem to affect us

or it is done in the name of art.

And even if it has a component,

the artistic component

also generates male and female referents

When it comes to representing them, there is no diversity either.

Women are always associated

and in a very alarming and worrisome way,

with violence.

It looks like they're dead.

Drugged without strength

and they're always like superheroes

and they stand strong and upright

let's see. Tell us.

I think like everything,

a sense of humor is everywhere,

for example, in the tweet from women with sciatica,

because we can see those impossible poses.

And it is that many times fashion itself lent itself to it.

As I say, these impossible images,

almost contortionist positions

or these slightly particular ways of walking.

Well this has obviously been the subject of ridicule,

but it does have a certain ridicule or sense of humor.

And in part, it's logical.

A woman is required

have a beautiful body, a perfect face.

The nose, the upturned nose,

Thick or thin lips don't matter,

but perfect.

Let the body be in proportion 90 60 90

It's what they've put into our heads all our lives,

as a model should be.

The event itself

Stereotypes in Haute Couture and Advertising: from a sexy and victim image to diverse women

is planned as a response to conventional catwalks

and taking into account its environmental and social impact.

The environmental impact is clear,

because we are sustainable and ecological.

By the social pact,

what we want is to show a diverse society,

with diversity of bodies,

eclectic,

in which everyone has a place.

Many designers at their shows

They're already including normal women,women.

You can meet on the street

of different ages, different sizes,

and thank God

created and wants to bet

and has put

because I do this

and I like that many brands and designers

They are already aware of this.

A case, for example, that of Victoria's Secret,

remember what those parades were like

where women were sex bombs.

Obviously canceled

because there were also many protests in this regard.

Lots of complaints.

Well, now it has changed

the brand has much more relaxed marketing,

less sexually aggressive

and with women of all kinds and of all kinds of weight,

ages and and races

which was also something else that didn't exist before.

The image of women in the world of fashion

has changed a lot over the years.

Fashion is a reflection of society and therefore,

everything that the woman has been carrying

and the image of women

has always been

in direct relation

with the moment and the era in which we lived.

Hello.

We are Van Gogh's Ear

and we support the Gifford campaign. Yeah.

I'm Miguel Ángel Rodríguez.

Questions of inequality there can be no distance.

Therefore, I am Forsyth.

Women have always worked in the agricultural sector.

Very different

is that your work is not collected by the statistics.

They are not visible to society.

Professionalize your activity,

that are no longer considered

a family help.

It is up to all of us.

Let's bet on advancing equality,

goal of the initiative

United Nations Tifossi

from our equality portal.

We ask you to join this initiative.

Send photos, videos and messages

to igualdad@rtve.es.

As an entrepreneur,

it's your company, it's your idea

and you have to fight for it.

And I think I'm alone with this,

the big difference is not

what is this risk taking

That's the same in the corporate world.

You take it too but not in the same way.

I am co-founder of boom boom

impact of women's health with technology.

17% of women only have a 28-day cycle

over 80% have some form of

an irregular cycle.

Then it makes it very hard to know

when is the fertile window approaching when is your next period.

All this and you can control it through your mobile.

At the time of covid we made a lot of content

to help the woman, because there were a lot of questions

and for example, a pregnancy leaves a good moment.

Your first child is 32 years old,

and also the lifestyle we don't work, and so it makes

women start later.

Knowledge

understand your body on the rule,

because I have these symptoms, I'm trying to be pregnant.

He's not coming.

I got this feeling, what's up.

A negative pregnancy test, I share it.

Then it's a prop,

There are also many women's health issues in general.

Endometriosis, for example,

when it hurts a lot more.

And those are important issues.

Menopause is still a taboo subject

and unknown

where we think

that we can contribute a lot.

It's like a moment that's been seen as negative.

We our purpose is

see it as a positive moment

and how how

how you can go through menopause,

being

being aware

of what's happening,

of what is happening in your body.

What is this is a bit like

it's very similar

to the search in pregnancy that does not work,

little sharing,

It's not talked about.

There are many taboo subjects.

For me it's having an idea,

fight for it.

And of course,

we are two female founders,

two women

and we're fighting

We initially had this idea for five years.

And we have the company there

since then

and with the intention of each day,

have more users

and help and support women more

The impact of technology on women's health.

You don't become overnight,

It's like being a mother

You don't convert from one day to the next either.

For me, in my case,

I'm late.

He came from another world

and clearly do this step,

jump into the pool of having your own company,

the excitement of risk taking.

It is a process that you have to accept.

and I think you're adapting little by little,

but it is a process that takes months or even years.

The technologyour technology team.

We have two women,

but it's hard,

because in the end there is 90%,

they are men in this world

and we have a project aimed at women.

It is very important that you understand as well

the product

and we've been looking, but it's not easy.

I think there are ghettos.

Ghettos at the level of education,

that is thrown at a woman

in a field where it's mostly male.

So, I think that, of course,

is one of the challenges.

According to the National Statistics Institute,

women often spend

twice as long as men

to the house and care.

Though there are many men

that break the average.

We're going to meet caring parents.

And I've seen all the evolution, I've seen it in my family.

I think the house belongs 100% to the woman,

including children,

and the work of man.

And I believe that in the idea of ​​my generation,

my friends who didn't know we had kids,

we had a different concept

of what were the household obligations,

change diapers

my kids has done it

and I tell you,

that of eating bathing him,

Well, it was the weekend.

Monday through Friday was complicated.

Being able to serve them as one wanted.

How many do you have?

these two girls,

a girl, Anne. And they are nine and five years old

This is the little girl's second birthday.

I start each day.

Calling ready for combat.

I prepare breakfasts,

dressed the girls,

while my wife,

who takes care of carrying them,

she showers and gets dressed

the day

at three four in the afternoon

there's already a cast

between grandmother, mother and father,

depending on the hours we each have at work.

At night,

at dinner time,

I'm usually the one who makes dinner,

because I just got off work before my wife.

And she's usually the one who puts them to sleep.

Before, everything was very poorly distributed.

With Mikel,

who is my eldest grandson,

starting at five-thirty it comes out.

Okay, bring it home

I'll pick you up.

And well, we shared there until a prudent hour,

that can be seven and a half eight,

it's time for your bathroom.

Well, snack,

common games.

and well

I allow him everything at home.

Martín, he is a hero.

Our superhero.

He has overcome

lots of health stuff

and currently a great, wonderful kid

She's always happy.

He's going to take it

I'm going to pick it up.

We make ourselves visible

from the beginning,

since his companions are little,

they know perfectly well that Martin

has two parents.

In a park or whatever.

Maybe a kid who doesn't know us.

He realizes that

he has talked to me for a while

and another time he has talked with him.

Maybe,

the boy has come and said,

one question

who is the father?

And we said

Well, both of them.

I'm daddy and he's daddy.

Standard

is thought to be a woman

the one that has to take care of this type of task.

Well, we haven't quite accepted yet

than to a man

to a father

be assigned and assigned tasks

more care-based.