The horror that hides fast fashion
Why we get tired so fast from a garment
«The arrival of fast fashion, at the end of the 1980s, was enthusiastically received by all ages and social strata, by those who once felt that they had been excluded from trends for geographical or economic reasons.The chic, finally at the reach of any pocket!We deserve to release a dress every week!Fast fashion democratized the style, some argue, ”explains Riezu.«But the only thing that was achieved is to devalue our perception of clothes, presenting it as disposable.It is a perverse idea that leads to a dysfunctional relationship with our closet: something must be abandoned not because it is not useful but because it is no longer a trend, because it does not have a social value."
Just fashion is a brief essay in two parts;The first presents the problems of the industry, divided into three parts: those that concern workers, those that affect animals and those who damage the land.The second part of the book presents proposals such as second hand, rent, recycling, upcycling, the greatest care of the garments that already have, the deceleration and something that serves for everything in life: learn to choose better.
The books that deal with sustainability in fashion address the reef of horrors that the manufacture of clothing entails (the fast fashion and also sometimes the other, which is very expensive in stores).Unrecoverable dyed rivers, microplastics in the sea that end in our stomachs, lively skinned animals, intensive farms respiratory diseases, worker abuses and unworthy working conditions that cause misfortunes such as the sinking of the Rana Plaza (Bangladesh) building, which killed 1.134 people.
There is hope? There is.But responsible fashion asks for an active interest on the part of the consumer: to inform yourself, openly ask the brands, demand that we explain who, where and how the clothes are made;flee from that arbitrary and consumerist nonsense called a trend;Finally understand that giving up the purchase is not a punishment, but a liberation.
