Racist, sexist and rude advertisements that were taken naturally in the 20th century
Beyond the credible: racist, sexist, rude and vulgar. The Golden age of Madison Avenue. This is the title of Charles Saatchi's book, which brings together some of the most shocking advertisements that have been made in history. Most date from 1930 to 1975, but there are some older examples, which cause the same shock seen with the eyes of the 21st century.
The first, from 1975, is from a body lotion of Love Cosmetics. It shows the image of a sexualized girl, even though the target audience was adult women.
This is from 1967, from the Broomsticks garment firm. The woman's message as an object that men can play with is so crude that it does not require further explanation.
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— bitloofan Sat Sep 24 13:24:40 +0000 2011
The Elliott painting company dates back to 1930. It is not surprising that they can present an African-American child "happy" with white paint at a time when racial segregation was legal in many states.
Shirt advertising at Van Heusen's 1952 clothing house shows a widespread stereotype at the time about what members of Aboriginal communities were like.
The sedative firm Meprospan proposed in 1957 that housewives settle down to do their daily chores at home calmly, such as bathing their children.
As early as 1930, there were concerns about the effects of cigarette on health. That's why lucky Strike was taking out this publicity, claiming that an incontrovertible number of doctors recommended them.
Another advertising of sedatives, though intended for men, who do not appear in the house as the woman, but working. This, from Mebaral in 1950, advises us to take comfort in order not to think about suicide in the face of every problem.
This is the oldest (1904), and perhaps the most shocking. It's from weapons manufacturer Iver Johnson, who claims incredibly that, while his guns "shoot and kill," they're "absolutely safe." So much so that even a girl can use it quietly.
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