Days later we are still talking about the Victoria's Secret parade, an event that every year manages to monopolize the attention of the five continents press.The show, in which the best models of the moment participate - the so -called 'angels' of the brand - dressed in the sexiest and most daring lingerie has been one of the most anticipated moments for years.So much, which has been held in different parts of the world every year.

But things are changing.The new feminist movement, which is committed to another concept of a woman away from traditional beauty canons-that of model 90-60-90- and the patriarchy speech, is doing special damage to the US firm, as numerous voices areThey have raised against Victoria's Secret and the concept of women he proposes, which would choose his underwear just to please the man, not herself.In addition, they believe that their speech can be dangerous, since they see that women must suffer to be perfect for others -the models face a very strict diet and exhausting exercise routines before the show-.

A speech that is not only subtracting interest from the issuance of the parade -this year is broadcast on December 2 -, with a loss of more than one million viewers last year -6.6 million in 2016 to 4.98 in2017-, but also impacting the brand accounts, which last year reduced its benefit 15%.Therefore, to contain what can be a sales bleeding, Victoria's Secret has gone to action with a double strategy.

On the one hand, to show itself as an 'inclusive' firm with a model different from the canon established for decades.This year the model with vitiligo Winnie Harlow has participated in the parade, which suffers a severe problem with skin pigmentation that can be seen in its physique.While the 'trick' seems to have not allocated the desired effect, because it is a woman with a sculptural and very beautiful body, which continues to cling to its model prototype.

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But there is even more, because it is evident that Victoria's Secret needs to sell any.Therefore, it has brought up its most desired object that until now was unattainable practically for anyone.We talk about 'Fantasy Bra', its most exclusive bra that is designed together with the Swarovski jewelry brand and is totally covered with diamonds, hence it costs several million.This year, specifically, the piece looked by the Elsa Hosk model was made with more than 2.100 diamonds and topacios created by the Austrian brand and was valued at one million dollars (880.000 euros).

With these premises, Victoria's Secret and Swarovski have designed fertilizer replicas with the aim of turning them into the star gift of Christmas.This is, yes, garments with much less diamonds and manufacturing details, but it will still be signed by both houses and will have that ostentatious point that the 'fantasy bra' has.Its price, $ 250, that is, about 220 euros, and goes on sale on November 29.

With this launch, the lingerie brand expects to overcome the flight and make the Christmas campaign a success.It has it complicated, since since the parade was held on the last day 8 it has had to do more criticism in networks and a movement against it.Under the hashtag #time4respect messages are grouped against the statements of the firm's marketing director, which at the end of the show said that the transgender had no place in the parade.It seems that they alone get into the wolf's mouth...