The proposal created with the South Korean firm Ader Error will be sold in physical stores, online and for the virtual universe
07 Dec 2021. Updated at 3:43 p.m.
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The metaverse is here, and it has reached the world of fashion as well. The multinational Zara has teamed up with the South Korean fashion brand Ader Error to launch the AZ Collection, a proposal that will dress people and virtual avatars with the same designs, jointly developed between the creative teams of the South Korean fashion brand and those of Inditex. The collection, which is available in 10 markets starting this Monday, is part of a project that "reflects on the ability of language to express ideas, give rise to other ways of thinking and create new cultures," according to the firm in its Web.
In this collaboration, Ader Error aims to “define a new generation based on the identity and uniqueness of each individual. The designs reflect the lifestyle of people with personalities shaped by their simultaneous experiences in the real and virtual worlds, demonstrating the new 'person' dreamed of by both brands." According to its creators, through generation AZ, "Ader Error x ZARA provides the world with a new philosophy and culture.”
