Zara is the most wanted fashion brand in the world, followed by Nike and the Multimaraca Zalando portal.These are the conclusions that are extracted from an investigation carried out by Money.co.UK, who has used Google searches for 12 months to find out what the most popular fashion firm was in each country in the world.The Inditex giant takes the palm in 37 countries, among which are Spain, Portugal, Monaco, Japan or the Arab Emirates.The Spanish company has unseat Louis Vuitton, who obtained first place in the same analysis they did last year.

As the study of the British financial products comparator collects, the results obtained in 2021 shed a lot of light on how fashion has changed in the last 12 months.No luxury firm holds a place in the top five positions: Gucci or Chanel Front, which were also the most popular signatures last year according to Money.co.UK, Nike stands as the second most googleated firm in 36 countries such as Mexico, South Africa or Malaysia.For its part, Zalando, based in Berlin, is the firm that accumulates a largest number of searches in 14 countries such as Austria, France, Italy or Germany, its place of origin.

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