Arturo Calle announced the launch of the AC Woman and Signature Donna brands, two new brands that come to serve women. The decision is part of his innovation and expansion strategy to increase his market share. The firm said that the foray into the female segment will be permanent.

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“In the company we have been researching and planning this great milestone for many years. The decision to officially launch Arturo Calle Woman was driven by the market, which constantly asked us for more and more women's clothing,” said Carlos Arturo Calle, general manager of the Arturo Calle Business Group.

For the launch, the company invested $4 billion. From now on, women will be able to find casual, business casual denim and comfort proposals in corners of 61 Arturo Calle stores throughout the country and on its digital channels; covering all occasions of use.

AC Woman is based on a concept of family, in fact, it seeks to pay homage to mothers and grandmothers. “We have realized that the family market is the protagonist in Colombia and internationally, which is why with this new brand we complete the fashion offer for the whole family, with the support, trajectory, quality of textiles and designs with which characterizes the company”, stated María Cristina Rodríguez, Design Manager.

For its part, Signatura Donna hits the market with a luxury proposal inspired by practical garments, relaxed silhouettes with simple cuts and a romantic air. "Contemporary tailoring is combined with ruffles, ruffles, lace and transparencies that evoke total femininity," said María Cristina Rodríguez, Design Manager.

In this way, Arturo Calle, composes a portfolio with eight commercial brands. “It fills me with pride to give this news to the country because with these launches I can say that from now on all members of the family find a garment and an accessory in our stores: women, boys, girls and of course men, now none it is outside of our offer”, highlighted Calle.