In South Korea and Japan, dressing discreetly and in comfortable silhouettes is part of their culture. There, designers such as Rey Kawakubo, Yohji Yamamoto, Kenzo Takada or Issey Miyake had already spread this carefree and (almost) logo-free aesthetic among Asian consumers. In addition, large chains such as Uniqlo or Beams, whose designs flirt with the preppy aesthetic present in the American Ivy League, have made their way of understanding and unifying the concepts of streetwear and normcore their hallmark – and long before others –. Dispelling even the myth of individuality through fashion. We are all one, also dressing.

"You don't need clothes to make a statement," says K-HOLE's Emily Segal, creator of the trend forecast report made up of cultural strategists. But at the same time, these garments are already a style statement in themselves. New Balance sneakers, Birkenstock sandals –with their multiple luxury versions in fashion houses like Celine, Dries Van Noten, Prada or Loewe–, the rise of Crocs –with the platform revision of Demna Gvasaglia at the head of Balenciaga and on the feet of Justin Bieber– or the return of classic sneaker models such as the Nike Air Force 1 and the Adidas Superstar are part of this aesthetic comeback of streetwear, albeit from a new perspective. A return propelled by globalization, the Internet and social networks that millennials and centenialls have not been able to resist.

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—Harry Talks Today! Thu Aug 10 13:11:23 +0000 2017

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