Who is Kavita Parmar?

- I am a statelessness with the heart in India without being tied to any place either.I have been very lucky and I think that in Madrid I found my place in the world.I was born in India, I lived in England, then with the family we moved to Canada and again to India, and then return to England to study.My first job was in fashion and trip and lived in Hong Kong, Laos, Singapore, Cambodia, again India.I spent six years traveling through Asia, then I went to San Francisco, Los Angeles, New York and finally Madrid, which is where I did my work and live happy with my husband.I'm really from the world.

Is earth the same for everyone?

- I have always been an outsider but everywhere people are the same, the human beings are all very similar, we care about the same things but what is beautiful of this planet is diversity and that has been unconsciously the basis of myeducation.The first job I found was in the fashion world and thus I began to work with artisans.It was incredible to discover the world through its artisans.

What is your work today?

- It's not work, it's a joy.I have dedicated myself to working with artisans, first in all of Asia.As a designer I learned a lot from them.I was able to understand the fashion back room and I could see the harmful effect that Fast Fashion had, the fashion of using and throwing, in the artisans.The artisanal world is slow, to savor, not to consume.

Handicraft is made to last a lifetime.

- Effectively, it is for several generations to last.Look, I saw the impact that fast fashion has on the environment because I was in wonderful villages and I returned a few years later and you could not drink the water of their springs because they were already contaminated by the chemical dyes they used.The Movement of the Slow Fashion had already lived it when I arrived in Spain in love with a Basque.

Love brought it to this country...

–Yes, he made my businesses in India.Notice, work in artificial intelligence, with the highest technology, and offered him a job in Spain that he could not reject.I decided to take a sabbatical year but I'm too restless.It was 2001, and then I created my own fashion brand, ‘Rasta’, which in Indi means ‘the way’.In 2007 we were in more than 200 luxury points of sale.

Is the crafts to be face?

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–I like to say that it is not face if it is worth much.Expensive is when something is not worth what it is.I produced with the best artisans on the planet thanks to my previous contacts and made everything in Italy, Spain and Portugal.My idea was to give a very high quality product.In 2008 we stayed with the mythical Madrid's local from Sybilla and there I rode my store.It was like an open kitchen where we offered a different purchase experience, because I already saw that online sale was going to eat us all, as it has been.Luxury is seeing the creation process.The crisis came and was very fat for everyone and, like so many of our industry, I suffered a lot.They told me that the future was to create a cheaper brand, and although it was totally against, it agreed that I had to return to India to perform the rites for my mother's death.I made that journey with my head made a mess, and changed my life.

How?

–How getting to my mother's house I found a book by Mahatma Gandhi called my experiments with the truth.It is Gandhi's life before becoming a teacher of teachers.In that book I discovered that you have to do what your heart tells you.I told my husband that I did not want to make cheap clothes, I wanted to take the artisanal process to the world so that the world falls back in love with crafts, because the only thing that will get us out of the crisis will be to value laborhuman in its fair measure.

And how did he?

–Crees a platform called IAU, which in English its acronym means ‘I owe you one’, which was destined to sell the work of artisans to luxury brands.I was convinced that joining technology and fashion, teaching the consumer all the process behind a piece, was going to change the habits.I did it too soon.It was 2011, nobody listened to me.As I am very stubborn, I had no choice but to create my own brand to get it forward, so I went to India and worked with a Cotex cooperative, which makes some Madrás paintings that fascinate Americans and English.I went and saw that there were still 250 left.000 potential weavers.I spent three months and documented 253 weavers, I bought their textiles, I bring them to Europe to turn them into clothes that I sell online and explain who is the weaver, who has sewn it in Spain, Italy or Portugal, and as a consumer you could put your photo,So the weaver could also know who had bought his product.It was magical.

Did you finally reach its destination?

–I began to work mouth to mouth.At that time the word sustainability began to sound.To sell it had to be ecological.But it was not until the 2014 drama in Bangladesh, when hundreds of people died in the fire of a factory, when the ‘Fashion Revolution’ movement began, an NGO that contacted me to use my slogan and up to gam.My brand finally became a success, not because of the number of garments sold, but because when last year, when the ‘fashion revolution’ week was celebrated, there were sixty million people asking on Twitter who had made their clothes.

What is success for you?

–Cambiar the minds and make them consume in another way.The artisanal word is very fashionable and applies to everything until the earrings.We are focused on high crafts, that of teachers.Look, there are things that are seen in the fabrics that are codes of immemorial origin because the human being learned before we kill.Crafts is a process of telling stories.In the crafts is the soul.That's the genesis.

Why has Palma chosen for the event?

–Mallorca is very avant -garde in sustainability.In Can Balaguer and for ten days there will be an exhibition of ancient textiles from all parts of the world.Textiles that tell the history of each culture.We call them the ancient texts.At the same time, we will do the market-gallery in Es Baluard where artisans-artists can show and sell their work.I dedicate myself to the archeology of textile crafts, so what will be seen in Mallorca will be unique.