We are what we dress.Our clothes, with their own codes, says a lot about ourselves.So much that, in most cases, we are not able to decipher what the choice of a garment or other has a sociological, cultural or political.Fashion is also a platform for activism.It is today and has always been.Some of the most remembered milestones of our recent history would not be understood if they were not associated with the fashion revolution.Did the hippie aesthetics of the Woodstock festival not become the definitive consolidation of the counterculture of the end of the 60s?And what about those hordes of young people who celebrated the fall of the Berlin wall covered in the classic cowboy 501 of Levi’s?

Nothing happens by chance.Hence, the contemporary textile industry, in its globalizing eagerness, wants to associate with vindictive, inclusive movements or with those others that bet on sustainability or diversity.Fashion as a catalyst or as a platform for all those voices that seek to be heard in a world where noise prevents hearing all those initiatives that make little extraordinary.Beauty of Becoming - a communication platform that celebrates personal learning in all areas of society - is the last initiative in which Levi’s has embarked.The legendary cowgirl clothing firm has chosen seven ambassadors to give voice to their stories.Personal overcoming stories with which its protagonists send a message of encouragement to their 14 -year -old self ... with the grounds that leaves the experience.

In a world subject to vertiginous changes, traveling to an out -of -season Ibiza is quite revealing.A farmhouse in Sant Josep, nestled in the skirts of Sa Talaia and hidden after an imposing Sabinar, served as a speaker for those who are part of this project promoted by Levi’s.From there, all their ambassadors had the opportunity to talk about their personal and professional background in an enclave that fled precisely the worldly noise and discotequera music.A place from which the firm had the opportunity to present a series of testimonies that are an example in the fight to change society.

“It is evident that the passing of the years is writing a story, a discourse seconded by an ethical-political positioning that becomes a way of being in the world.I do not try to be the good Samaritan, but a social intervention professional convinced that accompanying, giving voice and dignifying the life of the most needy people is the first step for social transformation ”.Thus Javier Taboada, Social Educator, Cultural Manager and Member of the Garage Association.He was born within a working family in the early 1970s and grew up in Vallecas (Madrid), a neighborhood in which the drug caused many ravages.All that environment formed his personality and life wanted his professional career to be linked to working with kids at risk of social exclusion.Today, Capitanea this group whose purpose is to favor inclusion and learning through music or art.

Javier's case caught Levi’s's attention, among many other things, because his project is composed of a whole team of professionals formed, mostly, by people who once participated in some of his educational and artistic tasks."A pride," he says, if one takes into account that the world in which we live does not put the easy tasks.“We are immersed in a change of social paradigm where the digital divide and polarize gap more every day.Therefore, having the opportunity to compose, create, write, count or share experiences with these young people is essential to create an atmosphere of mutual trust, ”says Esquire.Therefore, its struggle is to make that non -formal education foster that people feel free, not judged and loved.

The story of Taboada is part of that succession of promotional videos that make up Beauty of Becoming.A campaign that has been directed by the film director Inés de León, who wanted to reflect in these spots how minority causes deserve to have public space and coverage.Therefore, thanks to the transformative power of the era of digitalization, these and other testimonies make up a whole where everything adds to circumventing any obstacle.

The campaign, whose first part was announced on the occasion of LGTBIQ+pride, had as a plot sexual diversity and gender identity.Therefore, María León, a professional footballer and defender of the rights of this group, became one of the most recognized faces of this platform."Thanks to my work, I have gotten many girls to make their way to the world of sport, without forgetting to restivide that love of a person of your same sex must be the most natural thing in the world".Precisely of love, especially of his own, is what led the actress, model and activist Trans Lola Rodríguez to want to participate in this initiative.

After participating in the Veneno series (Atresplayer), the cause of this young Canarian has been heard higher and clearer.When Rodriguez began his transition, he discovered the lack of rights suffered by people like her.From that moment, he has not ceased in his efforts to claim his cause: “Discover that he was not alone, it was a liberation.If I had occasion to give advice to my 14 -year -old self, I would tell him to be guided by how you look at you and how who love you, ”they explain, they explain.

Megane Mercury's multidisciplinary gaze was also part of Beauty of Becoming.In fact, the musical work This non -binary artist and also activist for LGTBIQ+rights, had a radical weight during the presentation of the campaign on Pitiusa Island.Three songs earned him not only the applause of the attendees, he also became the finding that all his projects have to see the non -categorization according to the gender pattern marked by society.He says that the best thing that has happened to him is to be able to live safely from his identity and feel proud of her.Something that is also part of the work carried out by María José Jiménez, an expert in intercultural mediation and president of the Association of Feminist Gypsy for Diversity.

The work of this Galician began when he was only 12 years old."Being a minor, the day I decided to start this project, my mother had to sign a permit," he explains to Esquire.So many years of experience, they led her to be even the first gypsy woman candidate to be a deputy in Congress."My grandmother's influence marked my career," he says.This diploma in social work, graduated in Humanities and university professor to transmit the courage and strength that led her to launch that initiative being a teenager.“If I had occasion to remind my 14 -year -old self of everything I have in my backpack today, I would tell you that I was not afraid to start with a project that is worthy for your people.A project that is capable of putting voice to the injustices that we live in our environment, ”he says.

For a sustainable future

These and other stories value the power of activism within the framework of the fashion industry.An industry that advances in pursuit of ecological awareness and for the promotion of more sustainable and sustained consumption in time.A few months ago, Levi’s launched an initiative that advocates more sustainable production practices that pass through more ambitious action frameworks with climate and water.Through Buy Better, Wear Longer, the firm is investing in materials and technologies such as the use of hemp and organic cotton in the production of its garments to ensure that its manufacturing processes are more respectful of the environment.

Thanks to this initiatives such as this or the one known as Water

Back to Eco, the project led by environmental activists Nuria Nubiola and Montse Bayén, has been chosen by Levi’s to promote the recycling of jeans in some selected stores that the firm has distributed by our geography.And from there, this company is responsible for reusing and transforming the fabrics that compose it into new durable products."If we all encourage the circular economy, we all win because the benefit is global," they say.Create fashion with a positive impact and raise the consumer of the force that their purchases have, goes through being aware of everything that comes into play when consumed.

Its non -governmental organization, founded in 2016, is dedicated to developing specialized sustainable fashion projects, precisely in the use of denim."Thanks to the fact that we apply these criteria, in our processes much less water is consumed and we emit much less grams of CO2 to the atmosphere," they point out.They have the views put in the future that goes through turning their brand into a reference of the post-consumption cowboy fabric.And everything happens, as they explain, for innovation and for the ability to reinvent themselves in a market where the new, cool, comes from textile waste to get a second life.

Like the life that has that Ibiza converted since then a flag bearer of what they now call consumption Slow.A concept that shows why the island can never detach from that hippie aura so necessary in this world that lives and consumes so quickly.