After the debut of the British singer Dua Lipa as an image of the Autumn/Winter 2021 female campaign and attend the 'Front Row' of the spring/summer 2022 parade, Donatella Versace continues to bet strongly on music and has not hesitated to sign the starColombian as an image of its male spring/summer 2022 collection 2022.

To announce this sound signing, the designer has shared on Instagram a video in which she remembers the first impression she had of the interpreter of 'Sobrero': "When I met Maluma for the first time, I immediately felt his energy and his attractive personality.He is a man who thinks about the future and is never afraid of challenging himself.It is the type of man who makes the difference and makes the world a better place, this makes him the perfect man Versace, "he concludes.

While the pop star, Reggaeton and Trap Latino, has confirmed its collaboration with the fashion firm, ensuring that being part of this campaign is like "a dream come true", because it allows it to continue "representing Colombia globally throughMusic, fashion and more "and added:" Papi Versace ", referring to his latest album 'Papi Juancho'.

However, the news has not been any surprise, since many media already took this signing by the Italian house, after last September the interpreter wore a striking leather suit in Versace in the Met Gala 2021, where he arrived accompanied by a smiling Donatella.

The campaign, which is signed by the renowned Fashion photographers Mert Alas and Marcus Piggott, Malumthat of Donatella.