Maluma stars in the campaign of an emblematic Italian house
Por Maria Belen Archetto
Maluma, and his dog Buddha, of course, are the absolute protagonists of the new Spring Summer 2022 campaign of the Italian house, Versace. And if we are about to dissect his stylistic archive, it is no wonder that this is the case, since the Colombian singer has long attended the front ranks of a multitude of prestigious international firms, and among all the labels he has dressed, with the Italian firm he has harvested a formidable alliance.
Tras acudir a la MET Gala 2021 enfundado enteramente en un estilismo de la casa fundada en 1978, y con la mismísima Donatella a su lado, el intérprete de ‘Hawái’, Maluma, se ha convertido en el rostro de la reciente campaña estival, con una serie de imágenes que han sido capturadas por el dúo fotográfico, Mert Alas & Marcus Piggott.
Maluma stars in Versace's Spring Summer 2022 campaign
'When I first met Maluma, I immediately felt his energy and his captivating personality. He's a man who thinks about the future and is never afraid to challenge himself. He is the kind of man who makes a difference and makes the world a better place, which makes him the perfect man for the brand'. I am very excited to have Maluma in my new spring-summer campaign, "said Donatella, creative director of the firm, in a statement.
That look of the MET Gala 2021 was not the first to bear the stamp of the Italian house printed on the stylist of the Colombian interpreter, since in 2019 he had been seen sharing on his social media a total black look with the representative prints of the firm, as well as wearing the accessories of the label at all times.
Tras años de amistad y alianzas de estilo, el cantante oriundo de Medellín porta una chaqueta de estilo universitario con parches de la firma y ‘Donatella’ bordada, mientras es retratado por el dúo Mert Alas & Marcus Piggott y un equipo conformado por Ferdinando Verderi, Jacob K, Piergiorgio Del Moro, Diane Kendal, Paul Hanlon y con Donatella como directora creativa.
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Other garments in the Maluma flag Man collection are a blazer in an impetuous pink tonality, with a trousers in the same chromatic look conversation, as well as a blazer in a green that contrasts with an unspoilt white accessory.
The vigorous nuances have carved their own history in the summer performances, as they have done in the Spring Summer 2022 campaign of the Italian label firm, and will surely continue to be carried by the Colombian artist in the events of the coming months.
