Although we have associated the color pink with girls and femininity for years, the truth is that at first it was the other way around. This shade, a relative of red, actually started out as being associated with blood and virility.

Later, Marie Antoinette, the Queen branded as frivolous, is the one who imposes pink as a feminine tone in France, since she used it for her dresses and decoration of her palaces.

It is enough to see the recreation, all in pink, that Sofía Coppola made in her film about this ill-fated Queen.

However, at the beginning of the 19th century, The Sunday Sentinel newspaper in New York advised boys to dress in pink, as it was a decided and strong colour, and girls in blue, as it was more delicate and refined. Totally backwards. But how did this change come about?

After World War II, the paradigm changes, according to fashion historian Jo Paoletti, who claims that the Nazis designated that color for homosexual men in concentration camps.

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Finally, in the 1980s, the blue code for boys and pink for girls was established, without any scientific basis. More democratic than ever Today, pink has shed a gender, and rather has become omnipresent and all-powerful. In addition, it has been seen as an activist tone, such as the marches against Donald Trump in the United States or the movement against machismo in India.

'Nobody owns the colors, so pink is ideal for everyone, it's perfect for Latin colorimetry. Today, the use of this range, whether in a garment or accessory or in a total look, is ideal for men who want to be fashionable', says Gisela Méndez, specialist and author of the book 'The Best Version of You' .

It is not surprising then that many firms opt for pink in garments and accessories. This has been helped by figures such as Maluma, the Jonas brothers and Harry Styles, who attend the awards with spectacular pink creations.

'You have to take into account some details nothing else. Dark shades make you slimmer and lighter shades can add volume to your silhouette.

'The total look makes you slimmer, but you have to be careful with the other accessories so as not to look overloaded,' Méndez shared. used in all languages ​​for phrases that denote joy and happiness ('see things in pink', 'think pink' or 'la vie en rose', for example).