Sourcing Journal publica seis perfiles masculinos para primavera/verano 2022 siguiendo las inspiraciones de Noah Zagor, experto de WGSN en moda masculina

22.07.2022.- According to the ideas transmitted by Noah Zagor, by WGSN, the collections for spring/summer of 2022 are attended to the usual themes for this time of year, but filtered with a post-pondemic approach, full of joy and nature.

In his recent seminar organized by WGSN and Informamarkets, Noah Zagor, WGSN specialist in Men's Fashion, has indicated that men feel comfortable in comfortable garments that respond to their body and their style.Your looks must take it into account.So far we have spoken a lot about the challenges we have ahead and our response to the pandemic.Now we have to talk about what is happening and what will happen as we get out of it.

WGSN herself has defined six consumer profiles that retailers must take into account to be able to dress them.

The urban gardener

For several seasons, technical outdoor garments have obeyed consumers' wishes to combat the elements.Now, however, our concept of nature is more nuanced and conscious.There will be a subtle change, ”said Noah Zagor -so that we embrace nature with greater fervor and live in it.They will be more successful by organic prints and details and artisan -looking fabrics than purely technological products.

The comfort search engine

Now I think of the consumer who got used to comfort during the pandemic and who has now returned to the real world, but does not want to sacrifice the comfort he has conquered.Dress pants, with elastic waist, loose formats and relaxed tailoring will combine comfort with intelligent aesthetic.

Men who have never worried about dressing well will not suddenly do it although the pandemic has already been behind.At least, they will want to keep the comfort they have become accustomed.Those who have worried about dressing will continue to do so, because there is a reason to celebrate.They will get out things that have been relegated there for a whole year.

The hedonistic

Resort style garments have gained importance in the male closet, but not as a category for a season.The resort spirit, rather, is a factor that defines different male fashion styles.They will highlight daring prints and colors to take advantage of this powerful atmosphere.

The club fan

Prep fashion has been important both in the catwalks and in retail and an important force within the male fashion sector.Generation Z appreciates everything fresh, breaking with nostalgic and classic ideas around comfortable life.

By 2022, sweaters, marine prints with color blocks, poles and even some retro garments acquire greater importance.Miami Vice's pastel colors are mixed with those of the Country Clubs of the 90s, especially in the academic environment collections.Nostalgia is a form of comfort, it is comfort in the family sphere.

The psychedelic

La cultura del tie&dye y del patchwork de los ’60 tendrá una amplia presencia en la nueva época de consumo que nos espera.Aesthetic hippie and Rave confirms that there is no simple anachronistic point of view.It is, rather, the celebration of this type of lifestyle, Zagor said.

Although neon colors and artisan details can attract a mature clientele, there are greater opportunities for the new fashion festival that awaits us.We need to start thinking about how to dress the new young generation.

The innovative minimalist

As in the case of the urban gardener, Zagor considers that this profile is an answer to excessively technical garments that have abounded in fashion.We are waiting for a fashion that does not shout its technological content.This content will be rather minimalist because it will hide its technology behind the garment.

In any case, consumers will find in these simplistic -looking garments antibacterial and antimicrobial properties, as well as sweat control, breathability and resistance to the elements.

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