It is more than likely that the term Old Money has appeared in your social media feed on more than one occasion by now. IF you hadn't stopped to investigate what this nostalgic fall-winter 2021/22 trend is about, don't worry, we'll tell you. 'Nostalgic' because it is inspired by the style of clothing of a certain social class more than 20 years ago and 'trend' because it is sweeping among the youngest millennials and among generation Z, especially on Tik Tok. Do you like preppy and retro? Then you're going to love dressing like them this season.
- Record in your favorite series the looks that will sweep this autumn
Let's start by understanding it from its most explicit aspect, specifically, the definition that the University of Cambridge associates with this term: "it refers to rich people whose families have been rich for a long time. And, as simple as it may seem to you, it is a very good summary except that, instead of the Kardashian clan, it is associated more with the wealthy Americans of the late 80s and early 90s. Privileged environment that Ralph Lauren captures to the perfection in most of his campaigns of that time. In this one, from the spring of 1989, you can sense a large part of the style of dressing and living that millennials and generation Z now seek to recreate so much.