El libro de la moda masculina, que acaba de editar Phaidon, recoge los nombres, las tendencias, las marcas y los momentos clave de los dos últimos siglos de historia de la moda para hombre.

After the success of 'The Fashion Book', reissued by Phaidon in 2020, recognized by professionals in the sector as the "Fashion Bible", the publisher presents 'The Men's Fashion Book', the first exhaustive guide of male fashion andThe key figures of the industry during the last 200 years.

Everyone who was, has been and is someone in male fashion appears in this treaty, organized from A to Z. It is the first time that a work of these characteristics is published, with the ambition to collect two centuries of history tothrough five hundred entries with the most important names and that covers all the diversity of fashion for men.

With an introduction by Jacob Gallagher, fashion director for 'off duty' men in 'The Wall Street Journal', where a column on trends writes every week, and with the advice of prominent experts in the sector, the book combines iconic moments ofThe history of male fashion with its most memorable stars of the past, but also of the present and the future.

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Who is who

The five hundred references cover designers, brands, icons, stores, models, stylists, art directors and other fashion protagonists, including the names of the most prominent influencers.Global fashion figures for men, trends as diverse as Calvin Klein, James Jebbia or Rei Rawakubo, and varied profiles, such as fashion consultant Nick Wooster, actor and designer Waris Ahluwalia, or the businessman and icon of the new fashionLapo Elkann, grandson of Gianni Agnelli.In total, 126 designers, 96 brands, 35 photographers, 20 footwear designers, 18 accessories designers, 21 tailors, 15 publications, 13 models, 13 stylists and 7 illustrators, in addition to art directors, writers, editors, hatters, designerstextiles, among others.

Between the theme, subcultures such as mods and Jamaican Boys, the influence of fabrics over time, debates on androginia and fluid gender, the use of high -tech innovative materials and the popularity of street fashion andBroken marks.

The work allows the readers to discover the key names whose contribution has been decisive to the history of fashion from multiple facets, such as Manuel Cuevas, the tailor responsible for the characteristic black uniform of Johnny Cash, or the legendary designer Dapper Dan, one of themore critical and unique fashion figures.The book also includes rising contemporary icons such as the Alton Mason model, the influencer Wisdom Kaye and the musician Harry Styles.

Illustrated encyclopedia

All the entries of the work are illustrated with an image to full page that reflects a representative aspect of the work or style of the subject, from catwalks, editorials, campaigns and ancient ads, to frames, passing through the street style, snapshots of celebrities and coversof magazines.The image is accompanied by an accessible description and a practical cross -references system that highlights unexpected connections between designers, photographers, illustrators and their influences.A detailed chronology follows the development of the sector and examines moments, innovations and crucial trends of male fashion.And next to the arrogance of fashion photography, the illustrations of the cover and the back cover created by the prestigious - and award -artist Christoph Neiman.

At a time when culture, in a transversal way, is inquiring about masculinity, patriarchy and gender expression, male fashion is more than ever under the magnifying glass of public opinion.The lists of the best dresses of the season, neutral gender catwalks or debates about the future of the suit after the pandemic could not be missing, projecting a vocation of the future that makes 'The Men's Fashion Book' into an essential manual for allProfessionals and fashion lovers.