Córdoba, Aug 19.(Press Europa) -

Whistle ('www.whistle.com-, in one of the most modern and youthful commercial and social areas located in a 'Trendy' area next to the Saint-Martín Canal.

Silbon, after finishing the first semester of 2021 with a 57 percent growth and reachSignature had located on Rue de Rem, from the capital gala.

The current location, according to a note the directive of the Cordoba brand, obeys "a much more analytical knowledge of the Parisian client"."We return to Paris with more force knowing exactly what after our experience and an exhaustive market study, the Gallic client needs and with very attractive prices," said the general director of Silbon, Pablo López.

After analyzing the competition and errors of others, López has pointed out that they have declined "for a more technological concept, since with the pandemic we have seen online sales increase by 38%".It is a 45 square meter store, a mixed store where "the consumer will have a unique and personalized shopping experience to the extent that combines physical and digital elements" ".

An establishment model with 'pick up' service, where to collect the order made online 'within 24 to 48 hours, in addition the brand offers other services such as requesting garments to try it to try them receiving them in that same period of time.The user will also have the option to buy in the physical establishment through the 'ecommerce' and receive the order where he wishes as in the conventional store.

This new store model offers a space where the customer, digitally geolocated, when entering, in addition to receiving personalized offers on their mobile, admits other possibilities such as consulting the most popular products on the network or directly buying the exposure stock 'stockWith the possibility of testing different garments and sizes.Likewise, it can be attended in a personalized way and receive the advice of a Silbon dependent, as is the usual in a traditional purchase.

In this way, the user will have at your fingertips or a simple 'click' the entire whistle proposal with collections always cared for and suitable for dressing both in the office and in leisure time or on weekends."Pieces that are both elegant, but also comfortable, an incarnation of the 'chic-casual' style so popular among the young and mature men of today," said López.

With this opening, Silbon closes a period that begins with the end of confinement with the return to its brand's international diversification strategy.

Maximum visibility

Nationally, Silbon has just released a presence on the El Corte Inglés website ('https: // www.The English Court.es/whistle/fashion-man/clothing/').This means "an exponential increase in visibility" of the Cordoba brand, since "the potential user can reach the brand's conventional and 'online and' online channels, in addition to knowing it and buying its products through the 'ecommerce'of El Corte Inglés ".

A complementary strategy in the diversification of ECI points nationally and internationally.The brand currently has 'Córners' in the centers of El Corte Inglés in Madrid Castellana, Malaga, Valencia, Alicante, Murcia, Valladolid and Granada, and with forecasts that point to a new opening in Jaén for this winter and other openings ECI planned plannedIn Seville, Puerto Banús and Palma de Mallorca for the beginning of 2022, which points to "the diversification of the brand with a 'corner' ECI in Lisbon within the international expansion strategy of Andalusian insinia".

After these two new purchase proposals, the opening in Paris and the El Corte Inglés website, the brand founded in Córdoba in 2010, already adds 30 points of sale, including the 'online' Silbon and El CorteEnglish.