"How do we wear now?"A simple and direct question.Filrated by the Esquire coordinates, that plural implies nothing less than men, all in general, to you in particular, to me also allow me interference.And the 'now' is a polysemic bomb with multiple detonators: "Now in pandemic and with an eye on the future without covid in which we would not be as we were", "now in full fight against climate change that requires consuming with conscience"," Now that we have undressed the ideas of masculinity and gender roles and we have the opportunity to dress them with more freedom "...

The heart of that process is not an analysis of the latest trends that sprout in the catwalks, nor follow up on how they flourish in influencers or stars.It is a philosophy of life.Personal and non-transferable.And it is, at the same time, radically indescribable but perfectly recognizable when you have it in front of your eyes.In fact, you can photograph.This is what the Esquire family has been proposed: led by Nick Sullivan, creative director of Esquire Us, the Fashion teams of the United States, Germany, Italy, Mexico, Russia, Middle East, Singapore, United Kingdom and, of course, Spain, they have taken to the streets to search and portray real men with a real style.If "now" was a bomb, "real" is a nuclear artifact: it means personality, it means connection inside-strength, it means sensitivity and strength, it means comfort and turbulence, it means caring and uproar.A very lively dialogue between the own essence and the eye of others.

Yes, the theme gives for a lot of poetry, even for a papal encyclical if we get great.But we have trusted the power of the image to lower it to Earth.Specifically to the promised land of male fashion, which has its own name: Pitti uomo.It is a joy and honor that in the 2022 edition, which is celebrated this January in Florence, Esquire can show your answer to that first question with the exhibition The Real Men Project, in the strength of Baso from 11 to 13 ofJanuary.

Royal men, dressed in the clothes with which they feel identified, arrived from Madrid, Berlin, Dubai, New York, Mexico City, London, Milan, Moscow and Singapore to throw the same question to all who look at them: how do weDid you really see a man (really)?Instead of going around what that "really", pure plutonium, we leave you with the protagonists of the Spanish part of the exhibition, portrayed by photographer Yago Castromil under the direction of Álvaro de Juan.

Sergio (physical trainer)

Goyo (entrepreneur)

Toni (interior designer)

Leon (Model)

Tito (architect and artist)

Antonio (casting director)

Borja (financial analyst)

PERICO (STUDENT)

Jesus (stylist)

Julian (artist)

Mitch (musician)

Paco (ecological farmer)

Anxo (musician)

Kike (YouTuber)

Cómo vestimos ahora: la visión de Estados Unidos

Cómo vestimos ahora: la visión de Reino Unido

Cómo vestimos ahora: la visión de Alemania

Cómo vestimos ahora: la visión de Rusia

Cómo vestimos ahora: la visión de Oriente Medio

Cómo vestimos ahora: la visión de Italia