Álvaro Gordoa, public image consultant, rector of the public image school.Author of the Books Imagen Cool, the M Method.A.B.L.A and the Godínez Bible // TW: @alvarogordoa

Shorts:

• In the Puritanism of the Middle Ages showing the legs was prohibited.

• However, over time, long pants and skirts begin to use and this remains until the Renaissance in contemporary times;In the 18th century is where shorts begin to be used again but in children because of practical issues that when playing and falling they would not mistreat the garments because they were very expensive and difficult to wash.

• It becomes a merely childish garment;A growth symbol was that you stopped teaching the legs.

• With the new century (20) begins to change;The first thing is seen in sport in the 20s and 30’s that starts more this garment and is increasing.

• Everything changes with World War II where the legs in sport and fashion begin to show more and therefore stop relating to the child and become a youth garment;After this, the prepy current to dress with Bermuda and becomes a very casual garment but generates formality issues.

• FACT: The cost of a Bermuda/Short is the same as that of pants since the expensive is the make of seams, rivets and others, more than the fabric itself.

Swimwear:

• Invention of the 18th century in 1840-1850.Charles Goodyear invents the first swimsuit for fast drying men.

• In the 20th century men begin to discover the torso and in the 30s the Jansen brand makes the first bathing suit for women very long of meshes and that gradually became a single -piece swimsuit

• In 1950 the bikini was born but it was in bad taste that women would use it.

• Finals 1950, early 1960 Spain was a pioneer to use monokini and be topless.

• In the 60-70 the one-piece suit reigned.Speedo men.

• Brazil 70’s invents the thong

• 80’s The bikini begins to be very popular and fabrics such as latex and spandex begin to be used.

• 90’s begin to use the bikini as a fashion piece and designers begin to make bath costumes and women.

• 2000 becomes the most profitable clothing garment

• There are currently no rules.

Bikini:

• 1946-1950 Louis Réard invented the bikini but it was so scandalous that he had to hire a model to wear it.He had a Micheline Bernardini Stripper.

• Bikini is an atoll where nuclear tests were performed and this model attributed the characteristics of this place to the piece created.

Tie:

• It is the masculine garment par excellence, it is getting more and more disused.

• Symbolic origin: elegance and formality.

• It refers to the 17If they died it was very difficult to take the body to Croatia so that the rest of the companions had to do their best to rescue that garment and take it to the family to give it the funeral services.That same garment was made by the mother or couple and symbolized that she brought her love and company.

• When Louis XIII listens to this story, it becomes very romantic and asks to start using this garment.

• One of the axioms of the public image says that the image of the ownership permea in the institution and that of the institution permea in its members and in this case was at a social level, if the king begins to use this garment, the rest of thecourtiers began to use without knowing the origin;When asked the king what was the name of this garment he simply responds cravate.

• In honor of the Croatian army “Cravate” passes to a tie.

• At the end of the 12th century it was something fashionable among the high aristocratic classes and in any formal event it was used.

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• From the European colonies to the rest of the world;But very important is when he travels to England in the Victorian era where he begins to become the first bow tie as such and the first knots.Lord Brummell was a dressmaker who begins to say what types of knots existed and created more than 100 types of ways to tie it for different events and situations and situations.

• At the end of the 18th century, ties of more colors and emblematic knots begin to be made.

• Fashion houses and designers begin to give it a festive and fashionista tone and begin to remove the symbolic load of formality.

• We continue in the twentieth century, at the executive level the use of this garment was mandatory at events.

• Currently it is increasingly difficult to find people on the street wearing a tie.The use of the same already evolved almost exclusively to more formal places or events.

Heels:

• Female garment par excellence: heeled shoes, but it was not always like that.We are going to the origin of the garment, in ancient Egypt, the pharaohs, the ruling classes with the separation of lower and high classes.

• The slaves were barefoot and the height was related to superiority and greater closeness with the deities since then making the false impression that the more height, the greater imposition;It is known with height that is discrimination thinking that a person the higher, can master others.The dominant castes then use it.

• 2500 years forward in the Persian Empire there are records that they liked decorating heels.

• In ancient Greece, very exaggerated heels were used in theatrical performances to distinguish between characters, but also between men and women because at that time people of both sexes made such representations.

• In the 16th century with the wedding between Catalina de M.and Enrique II in which she decides to wear heel shoes;The nobility permeates the dominant castes and then to the people.There was a lot of talk about the wedding, so women began using the garment to the degree that from that moment is related as a female garment and the men stopped using it.

• seventeenth century in Venice, chapines with pronounced and wide heels become fashionable and already related as a female garment.

• 18th century disappears a bit although they are still linked to the woman and the most feminine part occfetish.

• 20th century, fashion and great changes and is where the different types of reserved heels with maximum 5 cm and then needle heels and in the 60’s and 70’s are the platforms and heel boots.

Wrist watch:

• In World War.

• In the Victorian era it becomes part of the Knights outfit but they continued to bring him in the bag, when the war comes in the aviation part they realize that it is not very practical to have the clock on the bag for what man turnsto some attempts that already existed bracelet watches.

• Aviator pilots begin to use it and the military industry realizes that it needs a work tool, so the military pulse watches are made.As they were delicate pieces of rope precision if you behaved in the right hand when using it more it was easier to break down, then the left hand being more passive was more likely that the machinery could be more relaxed and above all much easier thedaily work of having to roam.

Glasses:

• Many times they have asked me why I do not operate and my answer is always the same: I love the lenses, I make a very versatile accessory and some lenses can send many messages, so they are a great complement to your image physical.

• The symbolism of the lens What do they communicate?They have always been related to 2 people, with whom they do not see, therefore they relate to age and second to people who studied and read a lot, so the lenses were deeply rooted in the clergy.Lenses = intelligence and maturity.

• This changes in the twentieth century, when socially respected, recognized or pop culture characters begin to use them.

• The lenses become a focal point so you should take care of what you wantlenses can be colored and thicker.

• The cleanest, the more authority codes they communicate;The more frame design they communicate greater accessibility.

• To select lenses the first thing you should know is the size, the lens legs must be totally straight towards your temples and parallels between them.When you try them, make sudden movements with your head to make sure you don't fall.The arc should be well stuck at the top of the nose.

• Caramorphology (you explain how to measure and give examples of face types) to know what types of lenses you have left, you should know your type of face and for this you must measure the long and width, you will see if they are equal or is longer than wide than wide.Reference your temple, cheekbones and chin, you can see if it is square, oval, round, etc..

• The shape of the lens should not replicate the shape of your face.

• You can combine the color of lens with your belt, shoes and clock strap or bags in the case of women, so you can have different optical pieces for different moments.

• Try that it is prevented as little as possible to establish visual contact and then, every time you greet someone retirseen in your eyes and not in your lenses.

• What are lenses symbolic and significantly related?With reading, and this is related to culture, knowledge, therefore to intelligence.

• Historical evolution of this symbolism: the lenses are needed by the elderly, the oldest people who are already wearing up, and at that time they related to writing.

• Lenses references: Egypt, Rome, end of the Middle Ages in paintings with lenses;Let us think that the lenses were a cane or monoculous work tool, when the printing press comes to be considered first -hand but continued to relate to wisdom;1700 Benjamin Franklin puts legs and invents the first bifocales.

• In the twentieth century it is the first time they are used by fashion and they are given fashion symbolic value.

• 1900 President Roosevelt went to the first one seen with lenses and these rounds become fashionable.

• 1950 and rock and roll, Buddy Holly comes out with paste lenses and this nerd or cerebrito image does it cool.

• Then John Lennon, currently hipsters and different feminist movements include them and is a way of expressing our style.

• Today who wears lenses makes a style manifesto but will always be linked to the stigma of intellectuality.