15 03
This is the impressive new Cartier store in the Batlló de Gaudí house

    The litmus silhouette of the reptilian roof of the Batlló house in Barcelona is today more chic than yesterday.But less than tomorrow.Visual and space-time metaphors have Enjundia.The reason?From this January 17 - and until next June - the first floor of the building projected by Antoni Gaudí (located at number 43 of the Paseo de Gracia) has been occupied by the firm Cartier.About 300 square meters divided into two areas that will host, on the one hand, the collections of the Maison and, on the other, a room dedicated to cultural encounters whose mission will try to establish different dialogues inspired by all those symbols that unite the signature ofFrench jewelry with the famous construction of the Catalan architect.Luxury and modernism: perfect symbiosis.

    A creative language, a pioneering and innovative vision, as well as the use of new materials and techniques for the creation of their works are just some of the points that define the work of Gaudí and the French firm.Two ways to work that result in beauty.A beauty that has a lot to do with crafts and that has managed to get both legacies to transfer the local to become universal icons.It is precisely in the conception of these two new ephemeral spaces where the Decorators of the Maison have sought to integrate this store into a space with such character.

    Manolo Yllera
    Manolo Yllera

    Así es la impresionante nueva tienda de Cartier en la Casa Batlló de Gaudí

    The decoration of it is integrated organically into a building whose sinuous forms are inspired by nature.Respect for space is such that Cartier has managed to create a perfect dialogue between the botanical creations of his jewelry collections with those other naturalistic figures so present in the Batlló house.Ceramic, wrought iron, color videos, mosaics or fine marquetry works highlight the legacy of Antoni Gaudí.A new way of showing customers and visitors the Savoir Faire of the French jewelry house in communion with a place that has more than a century of history.

    This boutique will be open to the public from Monday to Friday from 10:00 a.m. to 8:00 p.m. and Saturdays from 10:30 a.m. to 8:00 p.m..An entire exercise of modernity for a house considered as one of the most significant works of the father of Catalan modernism.Something they know well from Cartier.“For us it is a true honor to inaugurate this space in one of the most emblematic buildings in Barcelona.This is an encounter between two great creators: Antoni Gaudí and Louis Cartier.Two men who developed their own style, two pioneers for their respective times.This ephemeral intervention will constitute the prologue for the design of the new boutique in Barcelona that will open its doors this summer, ”says Nicolas Helly, general director of Cartier Iberia.

    And this is how Antoni and Louis, both ride, will live together for the next six months to rejoic.

    Manolo Yllera
    Manolo Yllera
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