In the message with which he announced this new business venture through Twitter, he also used the hashtag #WESTDAYEVER and since then he has used that expression again to promote everything from his new shoe model to his single 'Wash Us In The Blood' .

Many are convinced that he, too, will end up becoming his campaign slogan in the 2020 presidential election that he announced he would run for last weekend.

Of course, if he finally goes ahead with his plans despite the fact that several states have passed the deadline to register as an independent candidate for the next election, Kanye will most likely pay special attention to his merchandising due to his experience. as a designer and his obsession with minimalist aesthetics and earth tones, which he applies both to his clothing and to the family home he shares with his wife Kim Kardashian and their four children.

West , who was an outspoken Trump supporter, announced Saturday that he would run for the 2020 presidential nomination. West and his wife, reality TV star Kim Kardashian , have visited the Republican president at the White House.

"I'm taking off my red hat with this interview," West told Forbes magazine, referring to the red "Make America Great Again" baseball cap worn by Trump . "Like everything I've ever done in my life, I'm doing (this) to win," he added.

There is no record of West filing any official paperwork with the Federal Election Commission. The deadline to add independent candidates to the election has not yet expired in many states.

West denied that his goal was to split the vote among African-Americans and undermine the chances of Trump's Democratic rival, Joe Biden . It is "a form of racism and white supremacy" to suggest that the entire African-American population should support Democrats, he said.