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Year 1958.July 25.Luz Mariana Zuluaga was appointed Miss Universe, becoming the first Colombian to rise with the crown in the most important beauty reign in the world.Without a doubt, this would have to be the best news of Colombian news and surely the country's media would focus on the coverage of such a relevant social deed;Interestingly, it didn't happen like this.

Yes, there was coverage, and yes, the news was given importance, but not the one that any journalist of today would like to be given to an event of show of this caliber.For example, in its edition of July 26, 1958 (one day after the coronation gala), the time, in its position of being considered by many as the most important newspaper in the history of Colombia, only dedicated its cover,two pages and a few ads in honor of the new Miss Universe.

“Colombia of party for the triumph of Luz Marina”, was the ‘gloomy’ and the brief holder of the only note that accompanied the edition of El Tiempo.Just a note for the first Miss Universe that Colombia had?If just one.The fact had to be informed and so it was done.There was no need for more.

So, the question that arises is: at what time, journalism, in this case the Colombian, lost the course and prostituted himself in the way he currently does?

Let's keep in mind that the news I took as an example was not any neighborhood gossip, the same ones that are considered ‘news’ today in the country.62 years ago, a Colombian triumph was not given greater importance in a beauty contest, why are journalists now almost forced to lend it to what empty people do and without true social relevance as the evil branded 'influencer '' la liendra 'and her' noviecita 'on duty?

"I paved breast surgery: Luisa Castro Lanza Hard response to 'La Liendra'", are the headlines that atibor the media in the country.Each word with more morbid and sensationalism than the previous.And no, I do not speak of their personal achievements, but about a true cultural or entertainment impact on which to base the fame they enjoy so much, and that, personally, I consider somewhat unfair.

At the time when journalism was somewhat more serious, infidelities between two common and currents would aspire to be more than corrillos between their friends and family.People who, to speak in some way, are interested in the private life of those characters.

However, in the 21st century, even the media flanged as serious, have been reduced to selling this type of content and, the height of the colmos, to make a coverage almost weeks on the pathetic situation.

According to the press, for Colombians it is of total relevance to know which car bought the happy 'liendra', the costume that was painted to take revenge on her ex -girlfriend, if the aforementioned woman deceived him, and if he did, the underwear I use, the residence in which he did it and even the name of the security guard that gave him the entrance to the enclosure;And these are just a few examples.You all know that I am short.

"That is what people consume, and this is a business," is the cynical excuse that is heard in the corners of the media.Please!The press is the fourth power of a state.In the past, journalism has overthrown governments, helped to lock corrupt and change the threads of the history of a nation.If the public consumes the garbage now, it is because it was the same journalism that has been responsible for selling as important what, of course, it is not.

The truth is that talking about a couple of ‘fourth characters’ is a much easier and more fun story to write.Two or three photos of Instagram and an ‘analysis’ of the intimate part that left “exposed his tanguita '” generate more ‘views’ and ‘likes’ than a serious and dedicated profile of an artist who uses his music for a social change.

Information prostitution has made journalism really dolve in shelves, while the waste of the false entertainment leads ‘the most watched’ of any national medium.