The diversity of bodies has reached the fashion industry to stay.After years claiming that in the campaigns women with curves appear, real women who moved away from the “perfect” measures of 90-60-90, several brands have taken the definitive step to show ‘curvy’ models that have revolutionized the sector.

One of the first designers to fight for diversity was Rihanna with her Lingerie Savage X Fenty firm who was about to assume the end of Victoria’s Secret and her angels.The artist was clear that her lingerie garments would be for all types of women, with a great diversity of sizes and with designs for all tastes.

This commitment initiated by the designer has been followed by other firms that this year have decided that models with curves and imperfect bodies are the image of the campaign of their bathing line.In this way several companies have achieved the objective that their clients feel represented in their new collections in which the comfortable designs that adapt to all bodies prevail.

The signatures want their clients to feel represented with images starring models of all sizes

H&M ha sido una de las firmas internacionales que ha optado por visibilizar la diversidad de cuerpos en su campaña protagonizada por Paloma Elsesser y que también cuenta con la presencia de Shawn Lakin, Bintou Sillah, Nouri Hassan, Tani Gunn y Yumi Nu.ElSesser poses spectacular with several of the designs designed to favor all silhouettes and can be purchased from size 32 to 50.

Another brand that has joined this industry revolution has been Victoria’s Secret.It is true that the Lingerie company has cost to take this step and leave behind the perfect and toned bodies of its angels, but once it has done it has won the applause of its clients who for a long time have lamented not to feel identified with their Models.

Precisely Paloma ElseSser also appears in the company's bathing fashion campaign with Jill Kortleve, Imaan Hamman and Taylor Hill, the only angel that has sneaked into advertising images.The brand has put on sale some bikinis and swimsuits that can be purchased in a wide carving, a decision with which the time is put to buy some panties or a large size bra was practically impossible.

ETAM also extends its #Feelfree campaign (feel free) to its bathing line.With the motto "Dare to be yourself", the French firm encourages to break the limits and jump the barriers imposed to show off curves and bodies with pride.An initiative that follows another of the referents in the bathroom fashion sector, Calzedonia, which includes girls with a size greater than 38 to show that their designs are for all bodies.